I was meeting with a new client a few weeks back and we were talking about a new product launch. I asked them if a marketing strategy had been formulated yet.
In the age of the 30-second attention span and a 24/7 information availability, you need more than plain words and ordinary graphics to communicate to the social masses.
Few industries are as heavily reregulated as the financial sector in the U.S. There are rules that seem to govern every aspect of business including communication.
On Tuesday, Cisco announced it would be shutting down its Flip camera business. Officially it said: "As part of the company's comprehensive plan to align its operations
In our previous post entitled, 3 Predictions about the future of group buying, we talked about the future of group buying sites like Groupon and LivingSocial. As you may have read, Groupon turned down a $1.6 billion offer from Google.
Last December, Google's Matt Cutts confirmed that the search engine giant was beginning to look at social media sites like Facebook and Twitter as a way to help their ranking.
Slowly but surely, quick response codes (QR codes) are making their way into the mainstream. As mentioned in a post on QR codes from last fall, Best Buy is using them on their in store fact tags. Real estate brokers are using them on real estate signs outside properties to provide virtual tours of the home for sale.
Over the course of my career in marketing and advertising, I have worked on both B2C brands and B2B brands. Yet, one thing that has always astonished me is how most agencies treat B2B marketing and advertising.
With ten venues and a reported 18,000 registrants scrambling to sort through hundreds of sessions, along with untold dozens of promotional parties and impromptu events
The official website avoids the fact by assuring that it is not too large. New question and answer site and media darling Quora provides answers ranging from 12,000 to 36,000. Hmm… This infographic does a pretty good job putting some numbers and context behind SXSW 2010 and 2011.
No matter if you're an Apple fanboy (and just for the record I am not) or a PC zealot (I'm not a zealot but prefer PCs), there is no denying that the way Apple markets its products is amazing.
Last week, Master's Degree students from Lund University's School of Economics Entrepreneurial Program visited The Duffy Agency to partake in a lecture given by the agency founder, Sean Duffy.
Google recently announced that the mobile sector is growing faster than they ever predicted. CEO Eric Schmidt told the audience at the Internet Advertising Bureau’s Annual Leadership meeting keynote that YouTube is seeing 200 million mobile playbacks a day.