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Tuesday
May032011

3 things social media can't do and 1 thing it can

I was meeting with a new client a few weeks back and we were talking about a new product launch. I asked them if a marketing strategy had been formulated yet.

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Friday
Apr292011

9 ways to repurpose your killer content for social media

It has been said that in today's world, content is king. Recently, I have heard the more specific, optimized content is king. Either way, producing engaging content is the lifeblood of the social media universe.

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Tuesday
Apr262011

5 New Ways to Use QR Codes

A few weeks back, we looked at some innovative uses for QR codes. And it got us thinking. What are some other places we'd like to see QR codes that would add value, as opposed to just for promotional use.

 

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Thursday
Apr212011

10 Cool Social Media Infographics

In the age of the 30-second attention span and a 24/7 information availability, you need more than plain words and ordinary graphics to communicate to the social masses.

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Tuesday
Apr192011

WeFeedback: Sharing Food, Changing Lives

After several months in the works, we are very pleased to announce that the United Nations has officially launched a new online campaign to raise awareness for its World Food Program.

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Tuesday
Apr192011

5 things every financial services company should know concerning social media

Few industries are as heavily reregulated as the financial sector in the U.S. There are rules that seem to govern every aspect of business including communication.

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Friday
Apr152011

Why the Flip was doomed to fail

On Tuesday, Cisco announced it would be shutting down its Flip camera business. Officially it said: "As part of the company's comprehensive plan to align its operations

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Tuesday
Apr122011

A few things to consider before using Groupon-like sites

In our previous post entitled, 3 Predictions about the future of group buying, we talked about the future of group buying sites like Groupon and LivingSocial. As you may have read, Groupon turned down a $1.6 billion offer from Google.

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Friday
Apr082011

6 Ways to Use Facebook, Twitter & LinkedIn to Boost Your SEO

Last December, Google's Matt Cutts confirmed that the search engine giant was beginning to look at social media sites like Facebook and Twitter as a way to help their ranking.

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Tuesday
Apr052011

5 inventive uses for QR codes

Slowly but surely, quick response codes (QR codes) are making their way into the mainstream. As mentioned in a post on QR codes from last fall, Best Buy is using them on their in store fact tags. Real estate brokers are using them on real estate signs outside properties to provide virtual tours of the home for sale

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Friday
Apr012011

The secret to B2B marketing is that there is no secret

Over the course of my career in marketing and advertising, I have worked on both B2C brands and B2B  brands. Yet, one thing that has always astonished me is how most agencies treat B2B marketing and advertising.

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Tuesday
Mar292011

Color me unimpressed with Bill Nguyen's latest app

Do you like to color? That term may take on new meaning with the release of the new iPhone & Android mobile photo sharing app, Color.

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Friday
Mar252011

3 Predictions about the future of group buying

A recent TechCrunch article highlighted the enormous growth of group buying sites such as GroupOn and Living Social. According to the article, the group buying industry in the United States

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Tuesday
Mar222011

Will RockMelt succeed where others have failed?

A few months back I did a quick review of the RockMelt browserIn that review, I talked about its reported benefits and challenges. I could not review it firsthand because I had yet to receive an invite.

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Thursday
Mar172011

Some final thoughts on South by Southwest Interactive (SXSWi) 2011

With ten venues and a reported 18,000 registrants scrambling to sort through hundreds of sessions, along with untold dozens of promotional parties and impromptu events

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Tuesday
Mar152011

5 reasons why you should always use a professional copywriter

There was a great line in a video called Truth in Advertising (a video we've mentioned before) in which commenting on a particular creative's talent, the person says "Creativity speaking, he is the cheapest.

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Friday
Mar112011

SXSWi 2011: Some initial thoughts

The official website avoids the fact by assuring that it is not too large. New question and answer site and media darling Quora  provides answers ranging from 12,000 to 36,000. Hmm… This infographic does a pretty good job putting some numbers and context behind SXSW 2010 and 2011.

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Tuesday
Mar082011

5 things every marketer can learn from Apple

No matter if you're an Apple fanboy (and just for the record I am not) or a PC zealot (I'm not a zealot but prefer PCs), there is no denying that the way Apple markets its products is amazing.

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Monday
Mar072011

Looking beyond social media

Last week, Master's Degree students from Lund University's School of Economics Entrepreneurial Program visited The Duffy Agency to partake in a lecture given by the agency founder, Sean Duffy.  

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Friday
Mar042011

What mobile advertising can learn from The Daily

Google recently announced that the mobile sector is growing faster than they ever predicted. CEO Eric Schmidt told the audience at the Internet Advertising Bureau’s Annual Leadership meeting keynote that YouTube is seeing 200 million mobile playbacks a day.

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