Looking beyond social media

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Has social media blinded international marketers to what’s really important? 

Last week, Master's Degree students from Lund University's School of Economics Entrepreneurial Program visited The Duffy Agency to partake in a lecture given by the agency founder, Sean Duffy.  

After three years of debate in the marketing trade press, the merits of social media are as murky as ever. However, Sean maintains that looking beyond such things as the ROI of Facebook and Twitter, one thing is clear: A rapid shift in consumer behavior has occurred globally changing many of the assumptions that today’s marketing practices are based upon. In his talk titled “Looking beyond social media”, Sean Duffy defines ten of these consumer changes and explores how today’s top marketers are using them to undermine the competition, build brand equity and grow sales sustainably.  

“For many marketers, social media has become a distraction that prevents them from seeing the obvious changes that are effecting their brand now” said Sean. “These are fundamental changes in consumer behavior and the way business is conducted. Also known as ‘the economy’ — which is a much bigger issue than whether you should be on Facebook or not.”

If you would like to learn more about this talk and have Sean Duffy deliver it at your next event, please contact Grant Adams (Grant@theduffyagency.com).