The @Sweden twitter account has captured the attention of social media folks. People are arguing about whether Sonja is helping or hurting the brand of Sweden, but I think they might be asking the wrong question.
Have you considered incorporating social media and other online assets in your next launch plan?
A recent article in Information Week stated that the health care community in the United States doesn’t take full advantage of social media as a health care tool. Most healthcare organizations in the U.S. use social media solely for marketing.
As we've written about previously, the social media revolution is over. Social media is a reality in marketing. The question now is how to we use this new tool as more than just a diversion? What are the implications of not just two-way marketing communication, but also many-way? In other words, what do we do now?
By now many of you probably have already heard of Joseph Kony. If not, here’s a quick synopsis.
Who is Joseph Kony?Joseph Kony is the world’s worst war criminal. In 1987 he took over leadership of an existing rebel group and renamed it the Lord’s Resistance Army (LRA).The LRA has earned a reputation for its cruel and brutal tactics.
Pinterest is different. And not just because the latest "it" site on the social Web is growing astronomically fast.
The other day, I read a great article from AdAge on the importance of a well-written brief. It struck a chord with me because I am a firm believer that an effective brief is critical to the success of any project or campaign. In fact, nothing at The Duffy Agency is executed without a brief.
Last fall, I was looking at my house and decided it was in desperate need of a facelift; specifically, it needed a new coat of paint. So I did what I usually do in these situations
When people think about cross-cultural marketing blunders they usually think of the funny translation gaffs. There are dozens of examples. You’ve probably come across a few of these yourself.
Dear Google+, Let me start this off by saying that it's not you; it's me. Really. I think you're great. These last few weeks have been really fun. Your simple elegance is breath-taking and you are so easy to get along with.
Let me start by confessing that I am somewhat of an anomaly in the advertising and marketing world. And it's not because that I am a copywriter who has absolutely no interest in writing the great American novel.
Social media asks a lot from both consumers and the brand. So, before you start putting yourself out there, make sure you are ready for the relationship.
Does your company have its own Twitter account, e.g., @AcmeCorp? Or do you rely on an employee to use their own personal Twitter account to act as the voice of your brand? If your answer is the latter, then you could be setting yourself (and your brand) up for a social media fail.