Thursday
Mar082012
6 Ways to You Can Help Ensure the Success of Kony 2012
Thursday, March 8, 2012 at 2:23AM 
By now many of you probably have already heard of Joseph Kony. If not, here’s a quick synopsis.
Thursday, March 8, 2012 at 2:23AM Wednesday
Mar072012
Joseph Kony 2012: Testing the true power of the social web
Wednesday, March 7, 2012 at 3:04PM Who is Joseph Kony?Joseph Kony is the world’s worst war criminal. In 1987 he took over leadership of an existing rebel group and renamed it the Lord’s Resistance Army (LRA).The LRA has earned a reputation for its cruel and brutal tactics.
Thursday
Feb162012
Why the interest in Pinterest?
Thursday, February 16, 2012 at 11:37AM 
Pinterest is different. And not just because the latest "it" site on the social Web is growing astronomically fast.
Thursday
Feb092012
6 ways to write a better brief
Thursday, February 9, 2012 at 9:00AM 
The other day, I read a great article from AdAge on the importance of a well-written brief. It struck a chord with me because I am a firm believer that an effective brief is critical to the success of any project or campaign. In fact, nothing at The Duffy Agency is executed without a brief.
Wednesday
Jan112012
Is it time to pitch the pitch?
Wednesday, January 11, 2012 at 9:00AM 
Last fall, I was looking at my house and decided it was in desperate need of a facelift; specifically, it needed a new coat of paint. So I did what I usually do in these situations
Friday
Dec302011
Top 10 Social Media "Top" Lists of 2011
Friday, December 30, 2011 at 9:00AM 
As 2011 winds down and we start looking forward to 2012 with the hope of economic growth, we thought we would review the year that was.
Friday
Dec232011
Happy Holidays from The Duffy Agency
Friday, December 23, 2011 at 9:58AM 
Everyone at The Duffy Agency would like to thank the readers of this blog and all our colleagues and clients for a tremendous year.
Thursday
Dec082011
Is your brand's message lost in translation?
Thursday, December 8, 2011 at 7:28AM 
When people think about cross-cultural marketing blunders they usually think of the funny translation gaffs. There are dozens of examples. You’ve probably come across a few of these yourself.
Thursday
Oct132011
A Dear John Letter to Google+
Thursday, October 13, 2011 at 4:42PM 
Dear Google+, Let me start this off by saying that it's not you; it's me. Really. I think you're great. These last few weeks have been really fun. Your simple elegance is breath-taking and you are so easy to get along with.
Friday
Oct072011
The lasting legacy of Steve Jobs
Friday, October 7, 2011 at 12:30PM 
Let me start by confessing that I am somewhat of an anomaly in the advertising and marketing world. And it's not because that I am a copywriter who has absolutely no interest in writing the great American novel.
Email Article | 3 Comments | in Apple, Current Affairs, SxSwi, advertising, iPad, iPhone, social media Thursday
Sep082011
This time, it's personal
Thursday, September 8, 2011 at 4:59PM 
Social media asks a lot from both consumers and the brand. So, before you start putting yourself out there, make sure you are ready for the relationship.
Saturday
Aug272011
What the pharmaceutical industry can teach us about social media
Saturday, August 27, 2011 at 10:00AM 
Social media marketing has grown faster than most any other business discipline (and I use the term "discipline" loosely) in the last 50 years. And like many new disciplines, it has been going through growing pains. Social marketing has always had its critics.
Friday
Aug052011
6 Essential Parts to Any Content Strategy
Friday, August 5, 2011 at 10:16AM 
In today's social media driven marketplace, we all know that content is king (and actually, to be more specific, optimized content is king). And to develop the best optimized content, you need to start with a content strategy.
Thursday
Jul282011
Is Twitter really helping your brand or your employee's brand?
Thursday, July 28, 2011 at 10:00AM 
Does your company have its own Twitter account, e.g., @AcmeCorp? Or do you rely on an employee to use their own personal Twitter account to act as the voice of your brand? If your answer is the latter, then you could be setting yourself (and your brand) up for a social media fail.
Wednesday
Jul202011
Is Google+ just the next Google Wave?
Wednesday, July 20, 2011 at 12:10PM 
As most of you know, the new social networking site from Google, Google +, went live on a limited basis at the end of last month. Since that time there has been a scramble in social media circles to get invites.
Tuesday
Jul052011
4 steps to help you become a more insightful marketer
Tuesday, July 5, 2011 at 5:32PM 
In today's social media savvy world, more and more companies are taking the time to get to know their target market better. As such, it could be argued that reliable target insights are more valuable than ever.
Friday
Jul012011
If content is king, then this may be the king of content
Friday, July 1, 2011 at 3:47PM 
The purpose of today's post is not to argue about the importance of good content but to provide one simple example of a piece of writing that understood its audience, was relevant and timely. It not only got people to act, it went viral, spreading across the globe.
Tuesday
Jun282011
How to ensure a consistent brand voice across all channels
Tuesday, June 28, 2011 at 10:00AM 
Establishing a tone of voice and style for your brand is one of the most difficult aspects of the branding process. For some companies, the product is the voice of its brand.
Thursday
Jun232011
Social Media Summer Survival Guide
Thursday, June 23, 2011 at 10:00AM 
After a long, cold winter it is with jubilation and exhilaration that we welcome Summer 2011.
Tuesday
Jun212011
When co-branding makes sense
Tuesday, June 21, 2011 at 10:00AM 
A company’s success or failure hinges on its brands. They are the key to controlling consumer perception.