By now many of you probably have already heard of Joseph Kony. If not, here’s a quick synopsis.
Who is Joseph Kony?Joseph Kony is the world’s worst war criminal. In 1987 he took over leadership of an existing rebel group and renamed it the Lord’s Resistance Army (LRA).The LRA has earned a reputation for its cruel and brutal tactics.
Pinterest is different. And not just because the latest "it" site on the social Web is growing astronomically fast.
The other day, I read a great article from AdAge on the importance of a well-written brief. It struck a chord with me because I am a firm believer that an effective brief is critical to the success of any project or campaign. In fact, nothing at The Duffy Agency is executed without a brief.
Last fall, I was looking at my house and decided it was in desperate need of a facelift; specifically, it needed a new coat of paint. So I did what I usually do in these situations
When people think about cross-cultural marketing blunders they usually think of the funny translation gaffs. There are dozens of examples. You’ve probably come across a few of these yourself.
Dear Google+, Let me start this off by saying that it's not you; it's me. Really. I think you're great. These last few weeks have been really fun. Your simple elegance is breath-taking and you are so easy to get along with.
Let me start by confessing that I am somewhat of an anomaly in the advertising and marketing world. And it's not because that I am a copywriter who has absolutely no interest in writing the great American novel.
Social media asks a lot from both consumers and the brand. So, before you start putting yourself out there, make sure you are ready for the relationship.
Does your company have its own Twitter account, e.g., @AcmeCorp? Or do you rely on an employee to use their own personal Twitter account to act as the voice of your brand? If your answer is the latter, then you could be setting yourself (and your brand) up for a social media fail.
In today's social media savvy world, more and more companies are taking the time to get to know their target market better. As such, it could be argued that reliable target insights are more valuable than ever.
Establishing a tone of voice and style for your brand is one of the most difficult aspects of the branding process. For some companies, the product is the voice of its brand.