In today's social media savvy world, more and more companies are taking the time to get to know their target market better. As such, it could be argued that reliable target insights are more valuable than ever.
Establishing a tone of voice and style for your brand is one of the most difficult aspects of the branding process. For some companies, the product is the voice of its brand.
The last few years have seen an increase in environmental awareness among consumers. More and more people are opting for eco-friendly labels and there’s been a huge surge in demand for everything clean and green
I read a book a couple years ago by called 'Juicing the Orange" by Pat Fallon and Fred Senn of the the Fallon Agency. And while many books written today talk about leveraging technology to help increase sales and improve the bottom line
Considering that they created their first short over 70 years ago, you might think using the Three Stooges as a guide to better marketing might seem strange. But the Stooges have shown that their enduring charm and wisdom transcends time and technology.
I'm sure many of you have heard about and seen the devastation in Joplin, MO after a monster tornado measuring 3/4 of a mile wide ripped through the town this last weekend. It was one of the deadliest storms to hit in the US in the last 50 years.
The Duffy Agency forms international partnership with US-based online agency.
Malmö, Sweden /Boston, MA — The Duffy Agency, a full-service international branding and advertising agency, with offices in Malmö, Sweden and Boston, has entered into a joint business partnership with DigitalDay, one of Northeast Ohio’s premier online marketing agencies.
Each of the last six years, Millward Brown Optimor has conducted their BrandZ survey, TheTop 100 Most Valuable Global Brands, which calculates the value of each brand according to economic and competitive dynamics. And yes, there is an app for that—a BrandZ Top 100 app, that is.
I recently had an experience with an online mattress company that got me thinking about customer service. Of course, we often hear the details of great customer service stories.