Tuesday, July 5, 2011 at 5:32PM 
In today's social media savvy world, more and more companies are taking the time to get to know their target market better. As such, it could be argued that reliable target insights are more valuable than ever.
Friday, July 1, 2011 at 3:47PM 
The purpose of today's post is not to argue about the importance of good content but to provide one simple example of a piece of writing that understood its audience, was relevant and timely. It not only got people to act, it went viral, spreading across the globe.
Tuesday, June 28, 2011 at 10:00AM 
Establishing a tone of voice and style for your brand is one of the most difficult aspects of the branding process. For some companies, the product is the voice of its brand.
Thursday, June 23, 2011 at 10:00AM 
After a long, cold winter it is with jubilation and exhilaration that we welcome Summer 2011.
Tuesday, June 21, 2011 at 10:00AM 
A company’s success or failure hinges on its brands. They are the key to controlling consumer perception.
Friday, June 17, 2011 at 10:00AM 
The last few years have seen an increase in environmental awareness among consumers. More and more people are opting for eco-friendly labels and there’s been a huge surge in demand for everything clean and green
Tuesday, June 14, 2011 at 11:41AM 
Up until a few years ago, advertising had changed little from the days of the Mad Men. But 3-4 years ago, forces started coming into play that fundamentally
Friday, June 10, 2011 at 10:00AM 
As an international advertising agency, we are often asked by clients to help them extend their marketing message across borders. In fact, adapting marketing messages, campaigns and websites
Tuesday, June 7, 2011 at 10:00AM 
In the classic marketing book, Positioning: The Battle for Your Mind, authors Al Ries and Jack Trout discuss how the challenge for marketers is to create a singular and favorable position in the minds of consumers for your product.
Friday, June 3, 2011 at 10:00AM 
On Wednesday, Shaquille O'Neill announced that he is retiring from the NBA via social media app Tout. This is a big score for the internet startup that launched its service on April 12 of this year
Tuesday, May 31, 2011 at 10:00AM 
I read a book a couple years ago by called 'Juicing the Orange" by Pat Fallon and Fred Senn of the the Fallon Agency. And while many books written today talk about leveraging technology to help increase sales and improve the bottom line
Friday, May 27, 2011 at 10:00AM 
Considering that they created their first short over 70 years ago, you might think using the Three Stooges as a guide to better marketing might seem strange. But the Stooges have shown that their enduring charm and wisdom transcends time and technology.
Tuesday, May 24, 2011 at 9:43PM 
I'm sure many of you have heard about and seen the devastation in Joplin, MO after a monster tornado measuring 3/4 of a mile wide ripped through the town this last weekend. It was one of the deadliest storms to hit in the US in the last 50 years.
Tuesday, May 24, 2011 at 9:54AM 
In today's social media world, brands are focusing on connecting with and engaging their customers. Customers are asked to become fans, to "like" Facebook brand pages, and to follow brands on Twitter.
Friday, May 20, 2011 at 12:42AM 
The Duffy Agency extends its digital offerings through formal partnership with US-based online agency
We’re pleased to announce that The Duffy Agency has entered into a joint business partnership with Digital Day
Thursday, May 19, 2011 at 7:18PM The Duffy Agency forms international partnership with US-based online agency.
Malmö, Sweden /Boston, MA — The Duffy Agency, a full-service international branding and advertising agency, with offices in Malmö, Sweden and Boston, has entered into a joint business partnership with DigitalDay, one of Northeast Ohio’s premier online marketing agencies.
Tuesday, May 17, 2011 at 10:00AM 
When social media (as we know it today) first arrived on the scene back in the mid-2000s, there was a lot of internal discussions at companies as to which department was responsible for social media.
Friday, May 13, 2011 at 10:00AM 
Each of the last six years, Millward Brown Optimor has conducted their BrandZ survey, TheTop 100 Most Valuable Global Brands, which calculates the value of each brand according to economic and competitive dynamics. And yes, there is an app for that—a BrandZ Top 100 app, that is.
Tuesday, May 10, 2011 at 10:00AM 
I recently had an experience with an online mattress company that got me thinking about customer service. Of course, we often hear the details of great customer service stories.
Friday, May 6, 2011 at 11:15AM 
Last month Michael Stelzner's The Social Media Examiner put out the 2011 Social Media Marketing Industry Report. The report starts with a bold statement "Social media has gone mainstream. And for business it represents an unprecedented marketing opportunity."