Methodical Madnesshttp://blog.theduffyagency.com/blog/Thu, 20 Mar 2014 19:55:07 +0000en-USSquarespace V5 Site Server v5.13.594-SNAPSHOT-1 (http://www.squarespace.com)The Duffy AgencyCase Study: Digital marketing course at Lund UniversityCase studyDigital marketing courseEducationFlipped classLund Universitysocial media educationKevin DuffyWed, 19 Mar 2014 12:08:00 +0000http://blog.theduffyagency.com/blog/2014/3/19/case-study-digital-marketing-course-at-lund-university.html1426798:16852488:34706530

Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teaching master's students has taught me. 

]]>http://blog.theduffyagency.com/blog/rss-comments-entry-34706530.xmlWhat should today's Marketing Service firm look like?Mckinseyadvertisingadvertisingagencymarketing industryKevin DuffyThu, 13 Mar 2014 09:11:00 +0000http://blog.theduffyagency.com/blog/2014/3/13/what-should-todays-marketing-service-firm-look-like.html1426798:16852488:34706703

So as marketers today sift through the rubble of what once was the traditional ad agency ecosystem, what should they be looking for? Extrapolating from the authors' reasoning, today's marketing service firm should look something like this:

]]>http://blog.theduffyagency.com/blog/rss-comments-entry-34706703.xml7 Symptoms of a weak brand onlineAudienceBrand engagementbrand strategycontent marketingcontent strategycontent strategysocial mediaKevin DuffyWed, 05 Mar 2014 16:17:00 +0000http://blog.theduffyagency.com/blog/2014/3/5/7-symptoms-of-a-weak-brand-online.html1426798:16852488:34707235Are your social media or content marketing efforts under performing? Before you spend any more time tweaking your content strategy and online tactics, ask yourself honestly: How engaging is my brand? Content doesn't engage an audience, brand identity does. And that is the first place you should look if you're not getting traction online. ]]>http://blog.theduffyagency.com/blog/rss-comments-entry-34707235.xmlBranding RussiaCity brandingGamificationbrandingKevin DuffyThu, 19 Dec 2013 13:53:02 +0000http://blog.theduffyagency.com/blog/2013/12/19/branding-russia.html1426798:16852488:34516611

How do you brand a location and what role can digital media play in that endeavor? These are some of the main topics explored by representatives of The Duffy Agency as they hosted a delegation of city officials, academics and marketers from St. Petersburg, Russia.  

]]>http://blog.theduffyagency.com/blog/rss-comments-entry-34516611.xmlGampaigns: How to win the brand engagement gameApplicationsCampaignEngagementGamificationGampaignsbrandingsocial mediaKevin DuffyWed, 23 Oct 2013 09:37:14 +0000http://blog.theduffyagency.com/blog/2013/10/23/gampaigns-how-to-win-the-brand-engagement-game.html1426798:16852488:34359837What do you call an online campaign that is centered around a game or contest? You guessed it: “Gampaign”.  Today we launched our latest game, “Search Party”,  for our fashion client Napapijri. The premise is simple: While shooting their Fall/Winter collection in Iceland, they left 3 bags behind. Create a search party and find the bag using an interactive map and you could win tickets for 4 to Iceland. ]]>http://blog.theduffyagency.com/blog/rss-comments-entry-34359837.xmlSuper Bowl XLVII: The good, the bad and the uglyBrandCurrent AffairsSuper Bowl XLVIIadvertisingbrandingcommercialsmart phonetvKevin DuffyMon, 04 Feb 2013 05:48:00 +0000http://blog.theduffyagency.com/blog/2013/2/4/super-bowl-xlvii-the-good-the-bad-and-the-ugly.html1426798:16852488:32746384No doubt you have an opinion on the best and worst Super Bowl commercials from yesterday's game. In my opinion, the best way to judge the effectiveness of an ad is by how well it fulfills the objective of the brief. An ad that doesn't appeal to me, but appeals to my Mom, may be a good ad because that is to whom the ad was supposed to appeal. So, from that perspective, I will give all the ads the benefit of the doubt that they each of them fulfilled their brief.

Having said that, here is my critique of the ads that stood out from a brand or messaging point of view.]]>http://blog.theduffyagency.com/blog/rss-comments-entry-32746384.xmlThe Best Use of Visual Content in Social Mediabrandingcontentcontent strategyhubspotpinterestsocial mediasocial media marketingtwittertwittervisual contentKevin DuffyFri, 25 Jan 2013 14:03:29 +0000http://blog.theduffyagency.com/blog/2013/1/25/the-best-use-of-visual-content-in-social-media.html1426798:16852488:32627684I just saw this great Slideshare called 55 Brands Rocking Social Media with Visual Content and thought I'd share it with you. The deck is from a Hubspot PDF and was posted by Laura Lopes. 

Kevin Duffy is the Creative Director for The Duffy Agency's Boston office.

 







































]]>http://blog.theduffyagency.com/blog/rss-comments-entry-32627684.xmlSanta Claus Graphic GuidelinesChristmasGraphical GuidelinesSanta ClausholidaysKevin DuffyWed, 12 Dec 2012 10:34:13 +0000http://blog.theduffyagency.com/blog/2012/12/12/santa-claus-graphic-guidelines.html1426798:16852488:16123237

How not to get sued by an elf this Holiday Season

Hey it's that time of year again.

 

]]>http://blog.theduffyagency.com/blog/rss-comments-entry-16123237.xml8 Steps to Improve Your SEOKevin DuffyThu, 29 Nov 2012 07:00:34 +0000http://blog.theduffyagency.com/blog/2012/11/29/8-steps-to-improve-your-seo.html1426798:16852488:31437869 In order to keep people from "gaming" the Google algorithm,Google has actually started placing less importance on things like keywords and meta-tags and instead is trying to use how people interact with content as a means of determining relevancy. What this mean for companies is that content and getting people to share and engage with that content is the most significant way to rise in Google rankings. To ensure success, brands need to evaluate and optimize the content on all their online assets. The following is an outline to the 8-step process The Duffy Agency uses to help clients optimize their online assets.]]>http://blog.theduffyagency.com/blog/rss-comments-entry-31437869.xmlTHE SOCIAL VOTE: OBAMA VS. ROMNEYKevin DuffyTue, 06 Nov 2012 15:50:10 +0000http://blog.theduffyagency.com/blog/2012/11/6/the-social-vote-obama-vs-romney.html1426798:16852488:30322461Sean Duffy takes a unique perspective to this year's presidential race in today's Brand Rants blog post:

OK, all the Americans at The Duffy Agency have now voted. Like many Americans, I'll be watching the results come in for the rest of the day trying to piece together the fragments and get a glimpse into the future of who will be my country's next president.

In that spirit, I've turned to online networks and Google to see how the candidates stack up there. This is a bit like peering into tea leaves to forsee the future, but go ahead and see if these rankings tell you who the next US president will be.

> Read more on Brand Rants










]]>http://blog.theduffyagency.com/blog/rss-comments-entry-30322461.xml4 CRUCIAL STEPS TO TAKE NOW TO ENSURE A SUCCESSFUL 2013Kevin DuffyTue, 02 Oct 2012 06:00:35 +0000http://blog.theduffyagency.com/blog/2012/10/2/4-crucial-steps-to-take-now-to-ensure-a-successful-2013.html1426798:16852488:29567051As we enter the final quarter of 2012, it is time to start thinking and planning for 2013. We’ve put together a quick check list to help make the most of Q4 and get you ready for 2013.]]>http://blog.theduffyagency.com/blog/rss-comments-entry-29567051.xmlWHY THE CMO HAS TO GOKevin DuffyThu, 27 Sep 2012 00:53:00 +0000http://blog.theduffyagency.com/blog/2012/9/27/why-the-cmo-has-to-go.html1426798:16852488:29567040

The life expectancy of a CMO has reached an all time high of 3.5 years (nearly double what is was five years ago) but it seems the rift between CEOs and their CMOs has never been greater. So what needs to change to move forward?

 

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]]>http://blog.theduffyagency.com/blog/rss-comments-entry-29567040.xmlCOMING TO TERMS: WHAT IS A BRAND? WHAT IS BRANDING?Kevin DuffyWed, 19 Sep 2012 00:43:00 +0000http://blog.theduffyagency.com/blog/2012/9/19/coming-to-terms-what-is-a-brand-what-is-branding.html1426798:16852488:29567003

In today's Brand Rants post, Sean Duffy tries to come to terms with defining a brand and branding.

There’s little wonder why people have so much trouble defining a brand or branding. One brand "expert" tells us that branding is all about graphic guidelines while others say it’s a promise, or a covenant, or a look, or a feel, or an attitude, or an emotion, or an association, or a perception, or a bond, or an experience, or even a religion. So what exactly is it?

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]]>http://blog.theduffyagency.com/blog/rss-comments-entry-29567003.xmlHow to launch your new product effectivelyKevin DuffyWed, 12 Sep 2012 15:36:31 +0000http://blog.theduffyagency.com/blog/2012/9/12/how-to-launch-your-new-product-effectively.html1426798:16852488:28771414In today's BrandRanter post, The Duffy Agency founder, Sean Duffy, talks about effective product launches.

Today, Apple will announce the new iPhone 5, and analysts are expecting it to become the fastest selling smart phone in history. How does Apple seem to do this with every iteration of the iPhone? Because unlike most companies, which simply "release" a new product, Apple understands how to truly "launch" a product.

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]]>http://blog.theduffyagency.com/blog/rss-comments-entry-28771414.xml4 QUICK STEPS TOWARDS A UNIFIED MARKETING VOCABULARYKevin DuffyMon, 10 Sep 2012 16:00:00 +0000http://blog.theduffyagency.com/blog/2012/9/10/4-quick-steps-towards-a-unified-marketing-vocabulary.html1426798:16852488:29566861

THE GREATEST ENEMY OF COMMUNICATION IS THE ILLUSION OF IT

Marketing professional share an extensive vocabulary of marketing terms. Unfortunately they don't share common definitions for many of those terms. In day-to-day office chatter the differences don't reveal themselves. 

 

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]]>http://blog.theduffyagency.com/blog/rss-comments-entry-29566861.xmlWhy measurement is critical to managing global brandsGoogle AnalyticsMeasurementRadiian6facebookmeasurementsocial mediasocial media marketingKevin DuffyWed, 05 Sep 2012 06:31:33 +0000http://blog.theduffyagency.com/blog/2012/9/5/why-measurement-is-critical-to-managing-global-brands.html1426798:16852488:26252731

The biggest innovation in global marketing in the last twenty years is not what you may think. In fact, true innovation in marketing happens infrequentlyFor example,the focus group was invented back in 1941. 

 

]]>http://blog.theduffyagency.com/blog/rss-comments-entry-26252731.xmlThe value of a Facebook "Like"BrandFacebookFacebook likeMarketingbrandingbrandingcontent strategyfacebooksocial mediasocial media marketingKevin DuffyWed, 29 Aug 2012 14:16:50 +0000http://blog.theduffyagency.com/blog/2012/8/29/the-value-of-a-facebook-like.html1426798:16852488:26203720Facebook has turned many brands into a neurotic mess. Like some smothering and needy friend, brands are constantly asking us to show our allegiance to them with a “like.”

 

]]>http://blog.theduffyagency.com/blog/rss-comments-entry-26203720.xmlThe most important aspect of branding: follow throughbrand equitybrand equitybrand managementbrandingbrandingKevin DuffyTue, 17 Jul 2012 14:38:41 +0000http://blog.theduffyagency.com/blog/2012/7/17/the-most-important-aspect-of-branding-follow-through.html1426798:16852488:18886691If you're a golfer then you understand the importance of follow through. The same principles can be applied to developing brand equity. Today's Brand Rants post looks at defined steps to build brand equity.

The idea for brand managers is to create a brand strategy and tactical communication plans that combine all ten steps of brand equity development into one smooth swing. 

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]]>http://blog.theduffyagency.com/blog/rss-comments-entry-18886691.xmlDoes Google really need help with their brand?Brandbrand managementbrandingbrandinggoogleKevin DuffyThu, 12 Jul 2012 14:24:00 +0000http://blog.theduffyagency.com/blog/2012/7/12/does-google-really-need-help-with-their-brand.html1426798:16852488:18885391The Duffy Agency's Sean Duffy just finished publishing a four-part series on the Google brand, which we at The Duffy Agency believe has not been managed as well as it could be. It's a very quick, but very insightful read.

But I’m not saying that their business model is sinister or that they don’t deserve every dime they have earned. For the most part, I’m OK with that arrangement so long as Google can keep me convinced that it will stay true to it’s founders unofficial yet well-hyped corporate motto “Don’t be evil.” That's brand management. To date, they're not doing such a great job. In fact, they're doing a lousy job. Unchecked, I believe this will be the company’s undoing.

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]]>http://blog.theduffyagency.com/blog/rss-comments-entry-18885391.xmlThe Real Value of Facebook for BrandsFacebookbrandingbrandingfacebookKevin DuffyThu, 21 Jun 2012 14:48:00 +0000http://blog.theduffyagency.com/blog/2012/6/21/the-real-value-of-facebook-for-brands.html1426798:16852488:18887743In Sean Duffy's latest Marketing Moxie column on Talent Zoo, he looks beyond advertising to explore the real value Facebook for brands.]]>http://blog.theduffyagency.com/blog/rss-comments-entry-18887743.xml