Thursday, December 19, 2013 at 2:53PM 
How do you brand a location and what role can digital media play in that endeavor? These are some of the main topics explored by representatives of The Duffy Agency as they hosted a delegation of city officials, academics and marketers from St. Petersburg, Russia.
Wednesday, October 23, 2013 at 11:37AM 
What do you call an online campaign that is centered around a game or contest? You guessed it: “Gampaign”. Today we launched our latest game, “Search Party”, for our fashion client Napapijri. The premise is simple: While shooting their Fall/Winter collection in Iceland, they left 3 bags behind. Create a search party and find the bag using an interactive map and you could win tickets for 4 to Iceland.
Email Article | Post a Comment | tagged Gamification | in Applications, Campaign, Engagement, Gampaigns, branding, social media Friday, January 25, 2013 at 3:03PM I just saw this great Slideshare called 55 Brands Rocking Social Media with Visual Content and thought I'd share it with you. The deck is from a Hubspot PDF and was posted by Laura Lopes.
Email Article | 3 Comments | tagged content, hubspot, pinterest, social media marketing, twitter, visual content | in branding, content strategy, social media, twitter Wednesday, August 29, 2012 at 4:16PM 
Facebook has turned many brands into a neurotic mess. Like some smothering and needy friend, brands are constantly asking us to show our allegiance to them with a “like.”
Email Article | Post a Comment | tagged Facebook like, branding, facebook, social media marketing | in Brand, Facebook, Marketing, branding, content strategy, social media Tuesday, July 17, 2012 at 4:38PM 
If you're a golfer then you understand the importance of follow through. The same principles can be applied to developing brand equity. Today's Brand Rants post looks at defined steps to build brand equity.
The idea for brand managers is to create a brand strategy and tactical communication plans that combine all ten steps of brand equity development into one smooth swing.
Email Article | Post a Comment | tagged brand equity, branding | in brand equity, brand management, branding Thursday, July 12, 2012 at 4:24PM 
The Duffy Agency's Sean Duffy just finished publishing a four-part series on the Google brand, which we at The Duffy Agency believe has not been managed as well as it could be. It's a very quick, but very insightful read.
But I’m not saying that their business model is sinister or that they don’t deserve every dime they have earned. For the most part, I’m OK with that arrangement so long as Google can keep me convinced that it will stay true to it’s founders unofficial yet well-hyped corporate motto “Don’t be evil.” That's brand management. To date, they're not doing such a great job. In fact, they're doing a lousy job. Unchecked, I believe this will be the company’s undoing.
Thursday, June 21, 2012 at 4:48PM In Sean Duffy's latest Marketing Moxie column on Talent Zoo, he looks beyond advertising to explore the real value Facebook for brands.
Thursday, June 14, 2012 at 6:57PM The @Sweden twitter account has captured the attention of social media folks. People are arguing about whether Sonja is helping or hurting the brand of Sweden, but I think they might be asking the wrong question.
Email Article | Post a Comment | tagged branding, social media policy, twitter | in Brand, branding, content strategy, social media, social media policy, twitter