As we've written about previously, the social media revolution is over. Social media is a reality in marketing. The question now is how to we use this new tool as more than just a diversion? What are the implications of not just two-way marketing communication, but also many-way? In other words, what do we do now?
These are some of the questions that will discussed at "Getting Serious about Social Media", a seminar and panel discussion arranged by Lund University School of Economics and Management in collaboration with The Duffy Agency that will take place on Monday, March 12 from 14:00 - 17:00 at the Lund University School of Economics and Management.
The Duffy Agency's founder and Chief Brand Strategist, Sean Duffy, will be one of six presenters at the seminar and panel discussion, which brings together experts from both private industry and the university sector. Other speakers include Fredrik Andersson, Dean of the School of Economics and Management, Jan Fager, Managing Director of the Swedish Marketing Federation, Henrik Ahlqvist, Digital Communications Manager at Sobi, Veronika Tarnovskaya, Senior Lecturer at the Dept. of Business Administration, and John Wedderburn, English Information Officer at Malmö University.
The discussion will be moderated by global brand strategist, Jonathan Salem Baskin.
Sean has a unique perspective as both a global brand strategist and also a teacher at Lund University where he has been conducting a graduate course on international brand management and the practical application of social media. As part of this course, The Duffy Agency has developed BrandBa.se, a Facebook page that brings together a suite of online assests to engage students and help them combine theory with practice.
For more information or to see how you can attend "Getting Serious about Social Media," please visit their site.