Why measurement is critical to managing global brands

The biggest innovation in global marketing in the last twenty years is not what you may think. In fact, true innovation in marketing happens infrequentlyFor example,the focus group was invented back in 1941. 

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The value of a Facebook "Like"

Facebook has turned many brands into a neurotic mess. Like some smothering and needy friend, brands are constantly asking us to show our allegiance to them with a “like.”

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The Real Value of Facebook for Brands

In Sean Duffy's latest Marketing Moxie column on Talent Zoo, he looks beyond advertising to explore the real value Facebook for brands.

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