Top
Search
SUBSCRIBE!

The International


Index
Twitter Feed
Blog Index
The journal that this archive was targeting has been deleted. Please update your configuration.
Navigation
« The most important aspect of branding: follow through | Main | The Real Value of Facebook for Brands »
Thursday
Jul122012

Does Google really need help with their brand?

DateThursday, July 12, 2012 at 4:24PM

The Duffy Agency's Sean Duffy just finished publishing a four-part series on the Google brand, which we at The Duffy Agency believe has not been managed as well as it could be. It's a very quick, but very insightful read.

But I’m not saying that their business model is sinister or that they don’t deserve every dime they have earned. For the most part, I’m OK with that arrangement so long as Google can keep me convinced that it will stay true to it’s founders unofficial yet well-hyped corporate motto “Don’t be evil.” That's brand management. To date, they're not doing such a great job. In fact, they're doing a lousy job. Unchecked, I believe this will be the company’s undoing.

Click here to read more ...
| CommentPost a Comment | tagged , , | in ,

References (6)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: Cheap Packers Jerseys
    at Cheap Packers Jerseys on October 18, 2013
    Football is genuinely one particular of the most significant sports in America. It has a key following.
  • Response
    Response: spelling check online
    by franklin at franklin on February 27, 2014
    The Duffy Bureau's Sean Duffy barely ripe publishing a four-element series on the Google sort, which we at The Duffy Office suppose has hardly been managed as well as it could be. It's a extremely fast, still exceedingly insightful recite.
  • Response
    Response: top resume writing services
    by ahmned at rocks on April 15, 2014
    Steph Parker is currently leads the social team at Brand Content, a full service ad shop in Boston. She was also named one of Forbes' 30 Under 30 in Marketing & Advertising in 2012. Steph gets her hands dirty with research, planning, content, and design, and has worked with several Fortune ...
  • Response
    Response: buy hcg
    at buy hcg on April 20, 2014
    Does Google really need help with their brand? - Methodical Madness - International Brand Management
  • Response
    Response: best weight loss pills
    at best weight loss pills on April 25, 2014
    Does Google really need help with their brand? - Methodical Madness - International Brand Management
  • Response
    Response: soma messenger apk
    by pal at edutechupdates on August 18, 2015

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.

Notify me of follow-up comments via email.