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Friday
Oct292010

4 great ways to celebrate Halloween online: Zombie Edition

It’s the most wonderful time of the year. The time when ghosts, ghouls and creepy things emerge from their hidden depths and burst through to the mainstream to run amok on your computer screen.

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Tuesday
Oct262010

Who Will Win the Location-Based Ad Wars?

There is a battle going on for your location-based, disposable-income dollars, and the latest salvo has been launched by Google with their Google Boost product.

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Friday
Oct222010

Y Connect? ... I'm Really Not Sure.

The Wall Street Journal (WSJ) broke a story earlier this week that Yahoo will be launching a new service called Y Connect—a Facebook Connect-like feature that will allow users to log into Web sites using their Yahoo ID and easily share content with Yahoo friends.

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Tuesday
Oct192010

To share or not to share; that is the question

It’s well known that anything you post to Facebook becomes the property of Facebook. That means all the photos, videos and mp3s you post to Facebook belong to them as long as they reside on the site.

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Friday
Oct152010

Social media screw ups - A brief history

They say that those that don’t learn from the past are doomed to repeat it. Adage.com has released a new presentation that looks at the past seven years in social media marketing and mistakes

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Tuesday
Oct122010

Can Twitter affect real social change?

Malcolm Gladwell posted an interesting article in The New Yorker last week about the effectiveness of Twitter in affecting real social change.

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Friday
Oct082010

The new Facebook Groups and your business: a great match

Facebook Groups have been the forgotten child of the site for too long. While Facebook Pages have seen constant development with new features and adaptions coming out on a regular basis

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Tuesday
Oct052010

4 reasons the new Twitter rocks

As the new face of Twitter continues to roll out across the web, we finally received the new interface and we have to admit,

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Friday
Oct012010

Why it all matters: the importance of knowing your brand online

The Internet isn’t your friend. It’s not your buddy or your pal. The Internet is a machine that lays in wait for that one moment for you to do something wrong

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Tuesday
Sep282010

Tweets now on sale for $100,000

We blogged about Promoted Tweets back in April when the new advertising model was first announced, proclaiming Twitter to be on the right track in their quest to monetize the service.

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Friday
Sep242010

The 5 dangers of a half-hearted social media campaign

It was your lifelong dream to open a pizza parlor. Finally, after years of toil, you succeed in making Panucci’s Pizza a success. Then you decide a delivery service is a must since everyone else does it.

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Tuesday
Sep212010

Three ways Twitter makes you a better writer

Good Twitter writing. Now there’s an oxymoron. Twitter and its 140 character limit is often synonymous with rambling gibberish and horrifying grammar.

 

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Friday
Sep172010

When PayPerClick (AdWords) is better than SEO

It’s difficult to justify a long term SEO strategy to someone when their boss is breathing down their neck, demanding to see improved traffic at next week’s meeting.

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Tuesday
Sep142010

Twitter Microsites: Gaining influence through hashtags

Twitter launched a microsite for New York Fashion Week (NYFW) last week sponsored by several Fashion Week players such as American Express, Bergdorfs and Modelinia

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Friday
Sep102010

How Google Instant has fundamentally changed SEO

If you live in the US, you probably noticed that Google has been acting funny the past couple days. The search giant has implemented Google Instant into their engine, showing you streaming search results as you type. 

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Tuesday
Sep072010

Is Twitter biting the hand that feeds it?

We’ve been watching and writing about Twitter for over a year now and a recent Mashable article highlights some of the concerns we’ve seen with recent Twitter developments

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Friday
Sep032010

Facebook burnout: Have we finally had enough?

We speculated in a previous post about whether or not Facebook users were getting fed up, and it seems as though the sentiment has only grown since then.

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Tuesday
Aug312010

How four businesses used Twitter for serious sales success

Without the help of big marketing budgets, many small businesses have hit it big thanks to exposure through Twitter.

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Friday
Aug272010

Google one step closer to communication dominance

Given their recent track record with the likes of Google Wave and Google Buzz basically tanking from the word go, it’s difficult not to feel skeptical when Google releases a new “revolutionary” product.

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Tuesday
Aug242010

Top social media stories of the week

If there’s one thing we love Twitter for, it’s sharing social media news and ideas. Just in the past week we’ve found a good heap of fascinating and useful stories

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