Twitter Microsites: Gaining influence through hashtags

Twitter launched a microsite for New York Fashion Week (NYFW) last week sponsored by several Fashion Week players such as American Express, Bergdorfs and Modelinia. The page allows users to track different areas of interest by displaying the latest tweets about NYFW focusing on the designers, beauty, fashion shows, the scene and providing a daily recap of tweets. It’s a one stop shop for everything you need to stay in touch with the haute couture world. 

This page is similar to the microsites Twitter launched earlier this year for the World Cup and Haiti earthquake relief. These microsites are a great way to stay on top of conversations around major events and refine the madness of Twitter into something easily consumable. They also provide a window into a world where even people that are on the other side of the planet can participate. Through these microsites, anyone can position themselves as an authority and increase their influence. 

It doesn’t matter if you’re a lone Tweeter or a large corporation, these Twitter microsites show the impact of using hashtags to reach your audience. With Bergdorfs, Ask Bobbi Brown, Women’s Wear Daily and other fashion forward companies paying attention to what is being said around NYFW, there is no better time to grab their attention (or the attention of other high impact fashion bloggers) than when they are the most sensitive to what’s being said. The microsite makes finding that opening easier than ever.

By being proactive, replying to other tweeters using the #nyfw hashtag, retweeting links and sharing news about events, tweeters have the ability to influence others, gain more followers and establish themselves as a thought leader. Just like charities gained credibility through Haiti relief efforts and fans could follow second to second World Cup events, the NYFW page gives anyone in the world the ability to attend an event they could previously only dream about and even better, instantly comment, blog or talk to others. 

But you can’t join the party if you don’t know it’s happening, so get out there and monitor those Twitter hashtags relevant to your industry. Better still, you can set up your own microsite to capitalize on the next major industry event to position yourself as the one with their finger on the button.

What do you think of Twitter sponsored microsites?

Stefan Halley is the Digital Project Leader for The Duffy Agency. He loves to talk about social media.

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