Social media screw ups - A brief history
Friday, October 15, 2010 at 4:15PM They say that those that don’t learn from the past are doomed to repeat it. Adage.com has released a new presentation that looks at the past seven years in social media marketing and mistakes that have been made. It’s a great presentation that looks at gaffs from such heavyweights as Dell, Coca-Cola, GM, Tropicana, McDonalds, Burger King, Nestlé and more.
If you’re worried about getting started in social media marketing, this is a great chance to learn from the big guys. There are 37 individual cases of companies getting caught off guard. As new trends develop, (location based targeting, I’m looking at you), you can bet there will be even more screw-ups.
Are there any screw-ups that were overlooked.
Stefan Halley is the Digital Project Leader for The Duffy Agency. He loves to talk about social media.
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