Case Study: Digital marketing course at Lund University

Wednesday

Mar192014

Wednesday, March 19, 2014 at 1:08PM

Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teaching master's students has taught me. The project began in 2010 when Professor Veronika Tarnovskaya from The Lund University School of Economics and Management asked if I would help develop a Master’s-level course in strategic online marketing based on material I had been teaching in my guest lectures.

Click here to read the full article: Have graduate students outgrown the classroom?

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