Top
Search
SUBSCRIBE!

The International


Index
Twitter Feed
Blog Index
The journal that this archive was targeting has been deleted. Please update your configuration.
Navigation
Main | What should today's Marketing Service firm look like? »
Wednesday
Mar192014

Case Study: Digital marketing course at Lund University

DateWednesday, March 19, 2014 at 1:08PM

 


Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teaching master's students has taught me. The project began in 2010 when Professor Veronika Tarnovskaya from The Lund University School of Economics and Management asked if I would help develop a Master’s-level course in strategic online marketing based on material I had been teaching in my guest lectures.

Click here to read the full article: Have graduate students outgrown the classroom?

 
| Comment2 Comments | tagged , , , , | in

References (26)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments (2)

Hii,,

Can you please give us more details
January 16, 2015 | Unregistered CommenterFinbarr Oregan

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.

Notify me of follow-up comments via email.