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Friday
May202011

“Digital behavior” creates new opportunity for brands

The Duffy Agency extends its digital offerings through formal partnership with US-based online agency

We’re pleased to announce that The Duffy Agency has entered into a joint business partnership with Digital Day, a premier US-based online marketing agency.  Mark Vitullo, founding partner of Digital Day has joined The Duffy Agency in Sweden as Director of Online Marketing. Both agencies are part of the Transworld Advertising Agency Network (www.TAAN.org) and have been cooperating on a project-based relationship. This formal partnership brings efficiencies to both organizations. 

The alliance compliments The Duffy Agency’s existing offering by providing significant back-end digital capabilities to the agency’s branding, social media and web development offer. It also addresses the growing level of influence a brand's digital behavior has with today’s consumer. 110519-Screen shot 2011-05-19 at 5.30.51 PM


Historically, branding-oriented agencies, like The Duffy Agency, have been engaged in helping create and develop a brand strategy and position as well as creating communication online and off to ensure a consistent and uniform brand experience. Today, that brand experience is happening online. There, brand perceptions are shaped with messaging and social behavior. But just as important, perceptions are formed by the way the brand integrates technically across all digital assets on all digital platforms. That’s where Digital Day really shines. 

The Duffy Agency’s digital offerings will be enhanced by Digital Day’s expertise in:

  • Cross-platform development
  • CRM Integration
  • Email Marketing
  • Content Personalization (web and email)
  • Content Syndication
  • Information Capture
  • E-commerce Solutions
  • E-couponing solutions
  • Content Management Systems
  • Enterprise Web Solutions
  • Custom Intranets 

For Digital Day, this partnership represents a way to help their existing clients more readily—and more effectively—gain access to global markets. The Duffy Agency also bolsters Digital Day’s front-end services like brand strategy and positioning, conceptual development, social media campaigns, analytics reporting, buzz monitoring as well as SEO strategy and tactics.


 
We are all happy to welcome Mark and Digital Day into The Duffy Agency family. If you would like to explore the new possibilities this opens for your brand, we would love to hear from you.  

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