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Thursday
Sep272012

WHY THE CMO HAS TO GO

DateThursday, September 27, 2012 at 2:53AM

The life expectancy of a CMO has reached an all time high of 3.5 years (nearly double what is was five years ago) but it seems the rift between CEOs and their CMOs has never been greater. So what needs to change to move forward?

 

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