How to launch your new product effectively

Wednesday

Sep122012

Wednesday, September 12, 2012 at 5:36PM

In today's BrandRanter post, The Duffy Agency founder, Sean Duffy, talks about effective product launches.

Today, Apple will announce the new iPhone 5, and analysts are expecting it to become the fastest selling smart phone in history. How does Apple seem to do this with every iteration of the iPhone? Because unlike most companies, which simply "release" a new product, Apple understands how to truly "launch" a product.

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