- Online Audit
To understand where we need to go, we must first understand where we are. The Duffy Agency performs an audit of all online assets in order to determine exactly where you stand.
- Benchmark Report
For this we need access to your analytic reports. Like an online audit, this helps us understand the your current traffic patterns and web rankings.
- Usability and Conversion Audit
We audit the site, including the checkout process, for usability. Usability is not a main influencer of ranking and is often considered a “second order” influencer. However, usability and user experience does provide search engines with information that they can interpret as a signal of higher quality and therefore will rank sites higher.
- Develop a Strong Keyword List
This is a process that many clients are already familiar with. However, we try to deep dive keywords and uncover very targeted terms for clients.
- Develop a Content Strategy
Once we understand where you are and where you need to go, The Duffy Agency creates a content strategy for all online assets. This is the map that the brand needs to follow in order to be optimized for search engines.
- Implement Content Strategy Across All Assets
This includes re-optimizing your entire website including on-page and technical SEO.
- Institute Engagement Plan
As part of the content strategy, we develop a plan of engagement for the brand. Since Google now looks at shared content as a way of determining relevancy, brands need to engage their audience now more than ever.
- Measure and Tweak
There is no silver bullet when it comes to SEO. However, the best thing about online content is the ability to edit it easily. We measure and analyze all online assets monthly and use that information to continue to improve rankings. We also provide clients with a monthly report that employs graphs and other visual techniques so you can quickly understand where the brand stands.
Of course there are also some quick fixes available also. For example, Creative Mind Search Marketing has a great post called 5 SEO Techniques to Increase Traffic, which is definitely worth a read. What do you think are important aspects to improving your SEO? What challenges are you facing? Let us know in the comments section.
If you would like to learn more about optimizing your online presence for the latest Google algorithm or our WebPOP program, give us a call at The Duffy Agency. We’ll be glad to talk about your challenges and how we can help.