Comedy Central gets creative with the common
Friday, December 10, 2010 at 3:00PM Comedy Central released their new logo yesterday. It’s a brave move away from their traditional logo. The comedy station decided to ditch their 10 year-old logo for something simpler, cleaner and easier to identify. Let’s see if you can pick the new Comedy Central logo.
A.
B.
C.
D.
Which did you pick? See the answers below for which logo is which.
OK, the new logo isn’t easier to identify. It marks a new direction for the channel. They are adopting a graphic stamp which will be used in all their branding efforts especially for their iPad and tablet apps. Much like the GAP logo, which miserably failed earlier this year. The company wants a more minimalist streamlined look. Unlike the GAP, noone will really care if it fails or succeeds. Comedy Central has never been defined by it’s logo.
A new video entitled “Comedy Central: Refreshed and Rededicated” lays out the channel’s new direction and what the new logo means for them.
| Comedy Central Press | ||||
| Comedy Central: Refreshed and Rededicated | ||||
|
||||
Since Comedy Central has never been defined by its logo but by its programming, the brand had a chance to change that and create a more dynamic logo. Instead they have fallen into the background even further with a logo that can be easily confused with three other more common images.
In the end, maybe it doesn’t matter. As long as people know where to find The Daily Show with Jon Stewart, South Park, Futurama and The Colbert Report, Comedy Central doesn’t need audiences to instantly recognize their logo as long as their programming logos are recognized.
What do you think about the new Comedy Central logo?
A. Creative Commons B. Comedy Central C. Copyright symbol D. At sign
Stefan Halley is the Digital Project Leader for The Duffy Agency. He loves to talk about social media.
Reader Comments (1)