Remember, Remember the Last Day of Movember

Normally this would be our Tuesday blog article concerning all things social media. But today we wanted to use this space to promote an agency wide initiative that is ending today, Movember.

As many of you know, a group of men at The Duffy Agency have been growing moustaches as a way to raise money for and awareness of prostate and testicular cancer. Oddly enough, social media actually does relate significantly to the Movember movement. It is precisely because of social media—and its ability to quickly spread a good idea—that Movember has gone from a group of friends in Australia in 2003, simply not shaving for the month, to 1 million participants worldwide who raised over $40 million in 2009.

How else do you account for this kind of success in just six short years?

The Duffy Agency's other blog, Brand Rants, written by Sean Duffy has a great post that explains the success of Movember and why other charities should learn the lessons of the Movember movement—specifically why charities need to stop preaching and to start getting people to participate.

The good news is that 2010 promises to be even bigger for Movember. In fact, it seems 2010 may be the "tipping point" for the Movember movement. But we still need your help. So, with just today left to get people to donate to the cause, we wanted to add a little extra incentive. Hence, another plug for our Movember Contest we posted about yesterday.

Simply identify the men behind the famous moustaches below, email us with the answers and then make a donation in any amount to Team Duffy. If you get all the answers correct, The Duffy Agency will match your gift. And just like that you can double the impact of your contribution.

The Movember movement has been successful, in part, because of the light-hearted nature of how you participate. However, the cause we are supporting—cancer research—is very serious. That's why any donation, big or small, is greatly appreciated. 

 
Don't forget, email us with your answer!