The death of print?

Amazon’s e-book reader Kindle (developed in Cupertino) is completely sold out and there’s a longish list of buyers waiting to get their hands on it. Not too far away in San Jose, California, IBM has broken fresh ground with storage technology that will enable hand-held devices like mobile phones and MP3 players (and e-book readers like Kindle) to store hundreds of times more information than is currently possible today, and function for weeks on end on a single battery charge.

While the initial spike in sales for Kindle may indicate there are thousands of people with a gadget-fetish and USD 399 to spare, it remains to be seen how it will fare in the months to come. One thing’s for sure though. Kindle will offer innovative opportunities for brands to advertise (watch our 30 second commercial and for the next ten minutes you can read today’s edition of the New York Times for free). And racetrack memory will lead to the development of applications that don’t even exist today. Applications that will help us deliver richer interactive content on the go. Applications perhaps, that may prove to be the final proverbial nail in the coffin for print.

It couldn’t have been a more fitting time to kick off this blog to signal that we’ve ‘officially’ broadened our digital offering to include web presence optimization, buzz marketing and social media marketing. Watch this space for more.