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Friday
Apr232010

SEO tips: writing title tags

How to create the perfect title tag – and
why you need to

A lot of friends ask me for advice
when it comes to SEO. Nine times out of ten the first question is: How can I
make my website/blog perform better on search engines – without spending any
time or money?

Since I have to be the bad guy and
inform them that, at least on our planet, that’s impossible, I give them the
best place to start: their title tags. Writing great title tags is the most
important thing you can do to explain what your website is about, both to Google
and to potential visitors. It’s also one of the least time- and money-consuming
SEO tactics you can use, while often making a very quick, noticeable difference
in your search engine rankings.

The title tag is that blue link
that appears in Google search results, and also the name of each webpage that
appears at the very top bit of your web browser. Google’s search bots read
these tags first to start judging what your page is about and what keywords are
most relevant, so they basically tell Google that your site is what users want
to see when they look for certain keywords.


Title-tag-02
 

As this tag is what appears in
search results, a well-written one is likely to get you a higher percentage of
click-throughs. Consider a potential visitor searching for new Ray Ban
sunglasses. Which title do you think they will find more appealing:

"Sunglasses – Check out the
new collection of Ray Ban sunglasses" - or -

"Welcome to my website!"

The tricky bit is appealing to the
human beings you want to click your link while squeezing the most relevant keywords
in there. With a little extra thought, it’s very doable. Here are six tips to help
guide you in writing the most effective title tags for each page of your
website.

1.  Make the first
word/words of you title the keywords you want to capture users on – if you
haven’t figured out what keywords you want to focus on, you can go
here to
see what keywords related to your content are getting the most searches on Google.

2.  Make the title reflect
the information on the page. Misleading people will lead to an extremely high
bounce rate and very few conversions.

3.  Don't use more then 63
characters. Google wont show the entire title if you do.

4.  If it makes sense to
do so, use your title as the headline of your webpage – users expect to find
the title on the page and it also reinforces the keywords you’re using.

5. Getting your
brand/site name in there is a good idea for establishing trust and expanding
your footprint, but you should generally put it at the end of the tag after a
vertical line so the search focus is on your keywords.

6.  Your title will end up
as a link in the search results, so make it compellingly clickable.

That’s about all there is to writing a great title tag. The most difficult part is determining which keywords to focus on for each page’s tags and content. Stay tuned for a future blog post on just that. 

If you want more information about writing the perfect title tag, check out the video below by Gareth Davies of GSINC Ltd.  




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Reader Comments (10)

According to my testing, you can rank #1 for Google for a phrase without including it in the title. In instances where I removed or changed a specific keyword phrase in the title, no reduction in rank occurred. The point is, the Title Tag does not determine rank, so focus less on cramming it with exact keywords phrases, and put more effort into writing titles that get the click through.





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April 25, 2010 | Unregistered Commenterjcbatucan
You make a good point, rank depends on more than title tags and they certainly aren't the most powerful search rank booster. But for people new to SEO, it's a good place to start, I've seen sites bounce up to the first results page just by changing title tags. But I agree, writing titles that people will click on is more important than cramming in the keywords. Unfortunately, there are a lot of sites that do neither.
April 26, 2010 | Unregistered CommenterThe Duffy Agency
I've seen sites bounce up to the first results page just by changing title tags. But I agree, writing titles that people will click on is more important than cramming in the keywords. Unfortunately, there are a lot of sites that do neither.
November 27, 2010 | Unregistered Commentersearch engine optimization
i was figuring around with tips how to write perfect tags for wordpress hosted blog? and if can solve my query :-

what should be the "Post tag length" for wordpress blog
March 25, 2011 | Unregistered Commenterbuzzparas
I usually leave the company name at the end of the Title tag, so even if its cut short then it doesnt lose any of the vital keywords
March 31, 2011 | Unregistered CommenterWeston
Optimizing a site to go up the ranks does have some shortcuts but they too have to be done with some effort and maybe a bit of money too. There is however no real quick way to the top white hat speaking of course.
April 11, 2011 | Unregistered CommenterHow To Change Your Life
Title tags are one of the first and easiest way to start optimizing a site. Work on it a day at a time and soon you might just notice your number 1.
April 19, 2011 | Unregistered Commenteraffilojetpack
Ok, so I took your advice and put the brand at the end of our tag and that killed out rankings. So, be cautious before you make any changes!
April 23, 2011 | Unregistered CommenterAlex
I've seen sites bounce up to the first results page just by changing title tags. But I agree, writing titles that people will click on is more important than cramming in the keywords. Unfortunately, there are a lot of sites that do neither.
December 2, 2011 | Unregistered Commenterceasuri barbatesti
Best tips and informative article.
May 28, 2015 | Unregistered CommenterKatrin Kruger

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