The Social Media Blog - Methodical Madness

A Dear John Letter to Google+

Dear Google+,

Let me start this off by saying that it's not you; it's me.

Really. I think you're great. These last few weeks have been really fun. Your simple elegance is breath-taking and you are so easy to get along with.

I can't deny that I was attracted to you at first. You were so new and shiny. Call it "the grass is always greener" syndrome. Or simply call it "social lust." Sure, you were a bit more modern, a bit younger, a bit flashier and brought some things to the table that I had not seen before. You seemed wild and exotic. But eventually,  as we spent time together, I realized that you didn't really offer me anything new.

And that's the rub.

I don't know that I am ready to break-up with my current social network.  I've been going with that other site for so long now (coming up on 5 years) that I'm just more comfortable with them. We've shared so many memories together. Pictures. Videos. Games. Even a poke or two. Plus, my entire family and all my friends really like my current social network. It'll be hard to get them to switch their minds and embrace what you have to offer.

I know this may come as a shock. But from what I understand, I am not the only one that feels this way. Your appeal has been dwindling by the day. And recently, I've even heard that members of your own family have disparaged you in public (albeit accidentally). How can I love you if even your own parents don't think your worthy of their time?

I know that maybe if I spent more time with you, I would change my mind. But that's just it. I don't have the time for another social network—at least not the time it takes to develop a proper relationship.

Not that you care, but I think my current social network noticed my wandering eye. They've really done their best to improve our relationship (although it still seems very needy at times...wanting to know what I am doing every second). They've even given themselves a makeover to make me more interested. And I have to say, it's working.

Perhaps if we met at a different time in my life things would be different. And maybe they still can be. I'm not completely closing the door to any future with us. So, I'll keep tabs on you just in case.  

I wish you nothing but success.

My warmest regards,

~ Kevin

 

Kevin Duffy is the Creative Director for The Duffy Agency's Boston office.

What the pharmaceutical industry can teach us about social media

Social media marketing has grown faster than most any other business discipline (and I use the term "discipline" loosely) in the last 50 years.  And like many new disciplines, it has been going through growing pains. Social marketing has always had its critics. Some celebs have even announced it death. But this is to be expected with any new discipline. What's happening today in social media marketing is reminiscent of the trials and tribulations of the pharmaceutical industry in the late 19th century.

Back then, chemistry and industry came together and created well-known brands such as Merck, Bayer and Pfizer. It seemed there was no ailment that modern science could not cure. Unfortunately, this also gave rise to snake-oil salesmen selling tonics and potions to cure everything from headaches to hair loss, with no real idea what they were selling or how to properly use it.

There was such a rush to be first to market that proper research was often pushed aside—sometimes with disastrous results.  Bayer, for example, created a brand new product to help morphine addicts kick their habits called Heroin (yes, Heroin was a brand name, but thanks to the Treaty of Versailles we can all use it now...so to speak).  The only sign of efficacy people looked for was if it made you feel good. If it did, they reasoned,  it must be curing you. That's how we end up with cocaine-laced pain medications.

Social media marketing is going through a similar process. Since its inception, much of social media's efficacy has been based on anecdotal evidence with little thought to research and true causation studies.  In fact, if you look at some social media marketing reports, the numbers seem very promising on the outside, yet a bit more in-depth study reveals serious flaws in their research (read our " Don't believe everything you read about social media" post) .

That's why it was refreshing to listen to Dan Zarrella's The Science of Social Media Webinar this week. What Dan does best is take aim at, what he calls, "unicorns and rainbow" advice from social media experts. In other words, he tries to put science behind the hyperbole with interesting and sometimes surprising results.  For example, according to Dan and the numbers he's looked at, the idea that "engaging in the conversation” is important, really isn't. The most important thing, as we've all heard before, is publishing interesting content. Dan will also be the first to tell you that his research is not iron clad, but he makes the best inferences based on the data he can collect. But the promising part is that the marketing industry is starting to look at social media with a more critical, research-focused eye.

Social media has a bright future but it is still in its infancy. And despite what you may hear, social media is not a magic tonic that will cure all your marketing ills. It can be an effective part of your overall marketing program, but it takes more than just showing up. Like a 19th century patient downing elixirs filled with opiates, simply creating Twitter accounts and Facebook pages may make you feel good, but is it really fixing the problem? Social media—like any marketing effort—takes serious thought, thorough research and a solid strategy.  

At The Duffy Agency, we have a motto that says "we don't guess, we know." What that means is that when we develop any type of marketing campaign, we never assume; we take the time to find out. The same is true with social media. Your social media campaign needs to be based on strategy not just tactics. And if someone tells you all you need to do with your social media marketing is simply show up and "engage in the conversation," watch out. They could just be trying to sell you something.

(By the way, if you would like help with your social media marketing feel free to contact us.)

What do you think? Is there too much hype in social media and not enough fact? Let us know in our comments section.

 

Is Google+ just the next Google Wave?

As most of you know, the new social networking site from Google, Google +,  went live on a limited basis at the end of last month. Since that time there has been a scramble in social media circles to get invites. But recently, it seems that invite ration has opened up a bit. In fact, according to +Paul Allen, Google+ will be approaching the 18 million mark soon.  

But in my mind, the question remains, do we need another social network and will Google+ succeed in the long run?

Google+ certainly has many unique features. The best of which is the "circles" feature. If you are like me (and if you were you'd be a tall, goofy-looking Irish guy), you might categorize your social networks. For example, Facebook is more for friends and family, LinkedIn is more for business and Twitter is more for, well, everyone. With Google+ you categorize people into circles— you can have a friends circle, family circle, business circle, etc. Google+ allow you control over who see your posts, from everyone to a single person. Now, you no longer have to worry about business contacts seeing posts about a party you went to the evening before. This also alleviates the problem of business contacts trying to friend you on Facebook (if you feel uneasy about that). On the one hand, you don't want to ignore a friend request and possibly offend a business acquaintance. Yet, on the other hand, you don't necessarily want clients to have access to the more personal aspects of your life that you might share with family on Facebook. By the way, I'd expect Facebook to steal this "circles" idea very soon.

There are also other features like Hangouts, Sparks and Huddles. Mashable, as usual, wrote and excellent overview of all the features of Google+.

Whether Google+ will succeed really depends on its user base and how extensively it grows. Very few people have the time to manage another social network. In fact, I'd say most of us have a hard enough time with the Big Three (FB, LinkedIn & Twitter). So Google+ will have to replace something. It does has the horsepower and feature sets to replace all three. But it won't. At least not completely. Inertia is a very strong force. People have already invested their time and energy into the Big Three, so breaking that strangle hold is close to impossible.

And what about that investment in time. You probably already have a slew of pictures and videos on Facebook. You have written and received recommendations on LinkedIn. You've already linked your entire life to Twitter for easy sharing. Are you willing to walk away from that now? I'm sure that LinkedIn and Facebook will not make it easy to transfer data to Google+. In fact, Facebook has already blocked tools that would allow for easy migration to Google+.  Moreover, I know there are people (non-tech friends and family members) that have a hard enough time with Facebook and will never switch. And if they don't switch how can I?

Right now there is a lot of buzz about Google+ (not to be confused with Google Buzz). Google fanboys love it, of course. But there was also a lot of buzz about Google Wave (R.I.P.). There was the same accolades on Web sites. There were the same pleas on social media channels asking for invites leading to the inevitable eBay sales.  Google+ will probably have more staying power. If nothing else, it's a bit more familiar and intuitive than Google Wave ever was. There are also a lot of cool new features. Of course, nothing so proprietary that Facebook or LinkedIn couldn't steal these ideas.

Personally, I like Google+. I also think that it can help tie all the loose ends of social media into one nice, managable package. But it's ultimate success still comes down to your friends and family.

Will they start using Google+? And if they don't, then do you actually have the time, energy or desire to maintain another social media site?

What do you think? What do you love or hate about Google+?

 

Kevin Duffy is the Creative Director for The Duffy Agency's Boston office.

Why customers hating your brand could be a good thing

In today's social media world, brands are focusing on connecting with and engaging their customers. Customers are asked to become fans, to "like" Facebook brand pages, and to follow brands on Twitter. However, while there is definite merit in getting customers to engage with you through these methods, there is a huge untapped social media market of potential brand ambassadors out there that many brands may have overlooked: customers who don't like your brand.

I quick search on Facebook for "I hate <insert brand name here>" or "<brand name> sucks!" produces dozens of groups dedicated to trashing some brand. While it may seem counterintuitive to try to market to people who are already predisposed to dislike your brand, I believe there is an opportunity among these online diatribes.

We've all heard that consumers are more apt to relate bad experiences about a brand more than they do about good experiences. In social media, those that create "fan" pages for brands (e.g., "I love <insert brand>"), are seen as valuable resources. Why? Because they went to the trouble of expressing their brand loyalty by creating a fan page, or sending a tweet. However, if you think about it, just as much effort went into expressing disappointment in a brand. Just look at what Dave Carroll did when Untied Airlines damaged his guitar during shipping. And it is this effort that shows me that these types of consumers could be persuaded to change their opinion.

Why?

I would argue that the reason many people create these brand-bashing pages, or express their views in this way, is because they were disappointed in their brand experience. Which means that they expected a different experience. They expected to like the brand, maybe even wanted to like the brand, and something happened to turn them off. In fact, I think that Facebook should create a "Dislike" button for content, and provide brands with metrics on this, including the ability to message people who have disliked a brand.

Of course, there are some people you will never win over. Vegans will never start eating at McDonalds. However, for those that create a page because of a bad experience, this is a prime opportunity for engagement from a brand. Perhaps there is something you can do to rectify the situation that spawned the bad sentiments. Or perhaps it's just a matter of clarifying a misconception.  Whatever the reason, a quick post or tweet can do a world of good winning over people or at least showing that you are listening.

Many brands, for example, have already deployed Twitter accounts as an extension of their customer service departments. They scan the Twitterverse for hash tags and comments, both good and bad. This is a fantastic strategy and one that we advocate for our clients. In fact, getting a response from a brand you tweeted about is a great way to form a lasting relationship and show that the brand truly cares about its customers.

Of course, concentrating on consumers who dislike your brand should not be your only strategy. However, it should be part of your overall social marketing strategy. The important thing here is that anytime a consumer is publicly talking about your brand—either good or bad comments—you should be aware of it, and when warranted, you should be engaging with those people. And if a consumer goes to the trouble of creating content that actually bashes your brand, look at it as an opportunity not a failure.

 

Kevin Duffy is the Creative Director for The Duffy Agency's Boston office.

10 Cool Social Media Infographics

In the age of the 30-second attention span and a 24/7 information availability, you need more than plain words and ordinary graphics to communicate to the social masses. Luckily, we have the infographic—a hybrid form of communication. A visual sampling of data. The amuse-bouche of in-depth analysis.

Infographics are not new of course. They have been a staple of cavemen and cavewomen for years.

Aurochs on a cave painting in Lascaux, France

And because of the lack of a Google Translator in space, NASA also deemed the infographic a fitting way to communicate with any E.T.s the Pioneer space craft may contact.

The plaque attached to Pioneer 10

Today, we thought we'd show you 10 of our favorite infographics that help shed some light on social media sites. Btw, these are in no particular order.

1. An Interactive Map of the Internet

Just to kick things off, we thought it would be cool to see a map of the Internet based on Internet topology data from the Cooperative Association for Internet Data Analysis (CAIDA).

 

2. The Power of WordPress

The popularity of WordPress has ballooned over the last few years. Here is a nice infographic that talks to its power over the content we create.

 

3. The Business of Facebook

Facebook is the king of all social media. And when you look at these numbers you'll be astounded.

4. The Best Social Media Monitoring Tools

It seems there are as many social media monitoring tools out there as social media sites. How do make heads of tales of any of it? This infographic does a good job.

 

5. Facebook vs. Twitter

What's the difference between people who use Facebook and people who use Twitter? You might be surprised.

 

6. The Growth of Foursquare

Foursquare has been steadily growing since its founding way back in 2009. Last year, it grew an astounding 3,400%. This infographic from Foursquare will give you some insight into their users.

 

7. Profiles of a Twitter User

Are you a smore or a maven? Discover what type of Twitter user you are in this infographic breakdown.

 

8. An Infographic Look at LinkedIn

LinkedIn recently surpassed the 100 million person mark. They celebrated by creating this cool infographic highlighting different aspects of the social media site.

 

 

9. The Evolution of the Blogger

You could say that blogging was the tipping point for social media. As soon as people realized that their voice could be heard as simply as hitting the enter button, the Interweb changed forever. Here is a cool infographic that shows the evolution of today's blogger.

 

10. An Infographic that Spoofs Infographics

No deeper meaning here, but still very funny.

 

What are some ones I missed? Share the URL of your favorite infographic in the comments section.

 

Kevin Duffy is the Creative Director for The Duffy Agency's Boston office.

Will RockMelt succeed where others have failed?

A few months back I did a quick review of the RockMelt browser. In that review, I talked about its reported benefits and challenges. I could not review it firsthand because I had yet to receive an invite. Well last month, I finally received my invite (although I tend to think my SPAM filter might have done away with a couple earlier attempts). Coincidentally last week, RockMelt was made available to anyone as a public beta application; invites are no longer necessary. So, I thought now would be a good time for my review.

I've been using RockMelt for the better part of a month now, and I can honestly say—it's not that bad. Not a glowing recommendation, I know, but it could have been worse.

You see, I hopped on the bandwagon when Flock first came out. On paper, Flock was a brilliant idea. It was just that in practice, Flock was a pain in the butt—at least for me. Too many things going on. Too confusing. Plus, it ran slowly on my system. I felt a bit let down. I had wanted to like Flock, but it just could not deliver on its promises.

RockMelt has been different. It has delivered on its promises (even though some people were put off by how those RockMelt promises were delivered). RockMelt is built on Google's Chrome browser, which, overall, is amazingly fast. As those really cool Chrome commercials show, there is a noticeable improvement in the speed of pages loading. However, some pages repeatedly loaded incorrectly (Boston.com, for example), although they did incorrectly load incredibly fast.

The main selling point for RockMelt, however, is not speed, but the integration of social media apps like Twitter and Facebook (FB) as well as your RSS streams. These are the areas I really liked. The left-hand side of the screen is dedicated to Facebook. Being able to see my FB friends online with just a glance—as well as being able to easily IM them—is very convenient. I also like the fact that you can stay within your browser page to chat with someone on FB. This worked well last week when a friend and I were watching a Ustream show, and we were able to comment on the action (I'm talking to you Mr. Tigerblood).

The good news is that you can also easily toggle between offline and online on Facebook in case you want to get some actual work done. Sharing is also incredible easy with the "Share" button located between the URL bar and the quick-search bar. This allows you to quickly share any page you are on to Facebook or Twitter. You can also just drag any URL to the left and share it instantly with any of your online FB friends.

The right side of the browser allows for feeds from YouTube, Facebook, Twitter, and just about anything else with an RSS feed attached to it. I have a few of my favorite blogs and Web sites entered into this area. For me, the Facebook and Twitter updates are pretty much useless because with all the friends I have (that sounds a lot more snarky than it should), both fill up quickly, and I can't keep up with it. Every time I turn around I have another 99+ updates from my FB friends. I do like the RSS feed updates. This is a bit more manageable. And I find it very useful to keep up with all my favorite sites.

Overall, everything sounds great, right? So why don't I have a more glowing opinion of RockMelt? Because my current browser is just not bad enough. And that's the rub.

If you are like me, you have your current browser set up so you know exactly where everything is. My StumbleUpon and Delicious buttons? Got 'em and can use the in an instant. Favorites? Got those all lined up where I like them and in the folders I want them in. (Btw, you can import current bookmarks and other browser data into RockMelt.)

The bottom line is this: I'm not sure I'm ready for a new browser relationship. And I think that is going to be why RockMelt isn't going to attract a mass audience. And as cool as some RockMelt's features are, inertia in the marketplace is just too strong. RockMelt just doesn't have enough muscle.

It should also be noted that although last fall there was a lot of hype about the product (people like Robert Scoble were declaring RockMelt the next best thing), its release into public beta was a lot more subdued. Not sure what to make of that. About a million people have downloaded it so far, and according to TechCrunch, between 20 to 30 percent of those who have tried it so far are still active users.

I guess only time will tell if RockMelt will be successful or just another Flock in the pan. What do you think? Have you tried it? What features do you like or not like? What is preventing you from switching over from your current browser?

 

5 ways to recover from a damaging tweet or post

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The great thing about Twitter (and social media in general) is that it allows you to quickly communicate to millions of potential customers in a frank and engaging manner. The worst thing about Twitter (and social media in general) is that it allows you to quickly communicate to millions of potential customers in a frank and engaging manner.

Last Wednesday, the American Red Cross found itself in the middle of a potential disaster of their own when Red Cross social media specialist Gloria Huang sent out a personal tweet on the ARC's official Twitter stream.

 
As you can imagine, tweets about getting drunk weren't part of ARC's social media strategy. An embarrassed Huang apologized, explaining it was her ineptitude with Hootsuite that was responsible for the inadvertent tweet. The Red Cross also quickly diffused the situation by stating that they deal with life-changing disasters every day and this is not one of them.

The sheer frequency of communication that is an inherent part of social media increases the chances for an errant communiqué exponentially. Not to mention how easy it is to quickly share any misguided messages and you can see how some companies are still reticent about delving into the deep end of the social media pool.

However, if handled correctly, you can easily diffuse any bad tweet or post and perhaps even enhance your brand. Here are five strategies to help you in case a malicious missive makes its way to the social media airwaves.

1. Remove the tweet or post
   Sometimes the simplest solution is the easiest one. Twitter and Facebook allow you to quickly and easily remove anything you post of their sites. Twitter does warn that it could take a while to remove it from Twitter search, but it will eventually disappear.
   
   
2. Mea culpa
   Although you may be quick to remove a tweet or post, it is more likely someone will still see the offending/embarrassing tweet or post and spread it around. Look no further than the "Cisco Fatty" incident when a job offer was extended to a woman who tweeted that she had to weigh the idea of getting a "fatty" paycheck from Cisco against hating the potential job.
   
   The best thing you can do is admit to a mistake. Social media is all about the importance of being authentic, and mistakes happen. People recognize this and are more forgiving if you actually 'fess up. Making no comment or denying any wrong-doing will only exacerbate the situation.
   
   
3. Take your lumps
   Sometimes, there may be a remark that is not easily covered up by simply saying you're sorry. Kenneth Cole tweeted about the events unfolding in Egypt and used it to promote his spring fashion line. His attempt at humor was ill-conceived to say the least.
   
    
   
   
   He has since come out an apologized for the tweet. But with the firestorm that quickly rose in social media circles (as well as traditional media channels) concerning his comment could not be contained. Ultimately it may have damaged his brand. The best thing he can do at this point is sit back and take his lumps and learn from his mistakes.
   
   
4. Revisit your social media strategy
   Once the post or tweet goes out and apologies have been made what should you do next. Well, it may be a good time to revisit your social media strategy and make sure that everyone in your organization understands your social media policy to help avoid any future mistakes. It may also be a good idea to create an official response for these types of situations and make that part of your policy.
   
   
5. Try to make lemonade
   If for some reason you are at the receiving end or somehow involved in a mis-tweet or post, there may be a chance to improve your brand while helping diffuse the situation for the offending tweeter or poster. In the Red Cross example, the Dogfish Head brewery used the publicity of the tweet to help the Red Cross by asking people to donate blood and support the ARC. This was a brilliant move that also helped enhance their own brand. And I hesitate to use that word "move" because it makes what they did seem so calculated, yet I suspect that it was more of an honest, authentic response to the situation.

Do you have any embarrassing stories about social media gone bad? How would you or do you handle these gaffes when they present themselves? Let us know in our comments section

Kevin Duffy is the Creative Director for The Duffy Agency's Boston office.

A social media wish list

I was checking-in at my favorite diner the other day on Foursquare, and I got to thinking about the features I'd like to see to make my favorite social media tools more useful for me and for my clients. But I'm also very interested in hearing your take on this. So, be sure to use the comments section to add your ideas on improving your favorite social media tools.

Foursquare

Foursquare is a great app, especially for highly mobile demographics (e.g., high school and college students). I find it most useful during large conferences (which is when I am usually highly mobile ; ) . A good example was last year at SXSWi. If you've attended SXSW, you understand how hard it can be to coordinate with colleagues, especially if they are meeting you there. Using Foursquare, I was able to let my friends know what sessions I was attending and what events I was at (and vice versa). It worked great. It made the largeness of SXSW much more manageable.

However, there is one thing that could be improved. I'd really like to see different reward levels added. I like the idea of mayorships and receiving rewards for checking in, but why stop there? Why not have a Deputy Mayor for the second most frequented visitor, and a Resident distinction for people who check in frequently but maybe not enough to earn mayorship status? And how about an employee-specific mayorship (how does Overlord sound?) to combat employee mayorships, which doesn't help the business who is trying to attract customers?

I believe multiple reward levels would make it a bit more fun trying to move up the ranks. From a business perspective, it would be easier to reward customers who frequent a business. In fact, Gowalla is trying to exploit this weakness with a program that would reward not just mayors for their repeated patronage.

Facebook

For many, Facebook is social media. And while I think it probably is one of the most influential pieces of technology of the last 20 years, I also think there are some things that could make Facebook even better. For example, I'd love to be able to easily customize my news feed, as opposed to FB trying to figure out what is important to me.  And yes I know there is a level of customization, but I want more control.

The one thing that would solve the aforementioned problem and every other complaint I have about Facebook (less the security intrusions) is this: develop a better UI—maybe even a customizable UI. Sure, by now, we've all been trained on how to use Facebook, but I still think finding certain information on Facebook is a tremendeous hassle. For all the great technology behind Facebook, I think the UI is atrocious.

Twitter

I never use the Twitter.com because it just doesn't have the tools I want or need. I tend to use services like TweetDeck to access my Twitter accounts. I think TweetDeck for your desktop is an amazing tool (TweetDeck for iPad is another story). So how would I improve Twitter? First, be more like TweetDeck or HootSuite. Give me more options and better ways to use your service. And second—and I'll take this over any other improvement—please, please, please give me the free Twitter analytic tool you promised a few months ago.

So, these are the upgrades I feel would make an immediate impact in my social media experience. What would you add to the wish list? How do you think the social media tools you use could be improved?

Kevin Duffy is the Creative Director for The Duffy Agency's Boston office.

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The question about Quora

Like many things in social media, there needs to be a certain preponderance of buzz for a platform or application to catch on with the social media mainstream. And I use the term "social media mainstream" purposefully because it is actually far from the actual mainstream. After all, Twitter and Foursquare would be considered part of the social media mainstream. Yet, recent research has shown that only 8% of online Americans actually use Twitter and 4% of online Americans use location-based services like Foursquare (which means usage of just Foursquare is probably actually lower than 4%). Facebook, on the other hand, is now the most popular site on the Internet with over 500 million users. Now that's mainstream. Although, anecdotally, I knew Facebook was mainstream once I received a "friend" request from my 78 year-old mother.

 
These numbers are important because the latest buzz in social media seems to be Quora—a question and answer site that adds the trappings of social media. It has received a lot of press in the last few weeks, with many people declaring it one of the break-through technologies of 2010. Robert Scoble has also given it his seal of approval (which had to help its popularity). Mashable has already declared Quora will never be as big as Twitter (and again, I ask, is Twitter really that big? See above).

So why all the buzz? Initially, even before it went public last summer, Quora benefited from its pedigree with ex-Facebookers, ex-Googlers and an ex-Twitterer on the payroll. But pedigree only lasts so long, especially once a product goes live. Then it's all about function.

In terms of its function, it's easy to like Quora. For me, at least, Quora has an addictive quality like StumbleUpon. From social media campaigns to starting tomato seeds, there doesn't seem to be a question that doesn't have an answer. But Quora's most appealing feature, and the feature that makes it more than just a Q&A site like Yahoo Answers, is the ability to follow not only people (à la Twitter), but also to follow topics. It reminds me a bit of what Google Wave was trying to achieve, but without the complexity or commitment. Speaking of Google, and as William Fenton at PCMag.com also points out, Quora makes a fine search engine as well.

Certainly the UI needs work. I did not find it particularly intuitive when I first started using it. Typing a question is easy enough, but there is some functionality that I'm still trying to figure out. Also, from a purely design aesthetic POV, the site is not very inviting.
I think Quora is also benefitting from the "latest and greatest" addiction we, in social media, suffer from. There is so much happening (and happening so fast) that if social media beacons, like Robert Scoble, point toward a certain product, people will flock to it for fear of being woefully out of touch.

So the question remains, is Quora here for the long haul? Is all this buzz right now just the bright light of a temporary flare that will quickly burn out? And in terms of the social media mainstream, what number does Quora have to maintain to be considered a success?

No one knows the answer right now. Then again, give me a second and let me add it to Quora.

What do you think about Quora? Do you use it? Do you find it useful?

Kevin Duffy is the Creative Director for The Duffy Agency's Boston Office.

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Happy Holidays from The Duffy Agency

Another year is coming to an end, and once again, we've seen amazing strides in marketing and advertising. 2010 was the year Twitter grew up. It was also the year that Groupon showed us a new way to shop. And let's not forget all the changes with Facebook in 2010.

But I think 2010 will best be remembered for The Duffy Agency holiday card ;) So, we thought we'd post it here for your viewing pleasure. If you have a set of red/blue 3D glasses sitting around, now would be a good time to put them on.

And don't forget to scan the QR code with your smart phone for a special surprise.

Thanks to everyone who takes the time to read our blogs, follow our tweets and engage with us throughout the year. We know we are smarter and better marketers because of it.

So with out further ado... (click on the image for a larger view)