I read a book a couple years ago by called 'Juicing the Orange" by Pat Fallon and Fred Senn of the the Fallon Agency. And while many books written today talk about leveraging technology to help increase sales and improve the bottom line, this book is all about leveraging creativity to help brands.
So, today's blog post is all about celebrating creativity in advertising. The clever. The inventive. And the just plain fun. Below are some example that have offered me inspiration and a few laughs along the way.
Cingular (now AT&T Wireless)
Jobs in Town (Denmark)
Formula Toothpaste (Indonesia)
Clare Oliver Melanoma Fund