The Social Media Blog - Methodical Madness

Twitter brings the San Diego Comic Con to the masses

We love Twitter at events. We’ve covered how Twitter was used at SXSW and created a simple guide on how to use Twitter at your next event.  The past weekend saw the Super Bowl of pop culture and entertainment at the San Diego Comic Con. The 4-day event saw over 126,000 people and once again, Twitter was in the forefront leading communications. For those attending and those playing at home, the constant stream of information not only let people know what the latest scoops were but also where to meet your favorite celebrities, where to get the best swag and which parties to attend. 

For those that haven’t attended or seen photos from the San Diego Comic Con, it’s a blend of movie, TV and comic book stars (yes there are comic book stars) converging on one place for four days. It’s not uncommon to see a celebrity stopping to talk to a Klingon or a gaggle of slave girl Princess Leias. Hollywood trots out their big budget films in an effort to gage fan reactions and stoke the fires of Internet hype. Twitter provides instant feed back to the studios and hopefully they are paying attention to what's being said.

Cosplay women and men broke Twitter from time to time when photos of people in their hottest superhero outfits swarmed the site. As news of Green Latern, Thor, Captain America, The Avengers and The Walking Dead leaked out from the event, rumor spread like wild fire across Twitter with fans clamoring to be the first to report the news. And when a reported stabbing occurred, of course it was blown out of proportion in the way that only Twitter knows how to do. (It turned out to be a minor squabble over a seat. Hell hath no furry as a nerd scorned.) 

Check out what you missed this year with tweets from celebrates as well as us common folk.

 @NathanFillion Goodbye Comicon. You are the summer girl I met at the lake. We made out, then I had to go home. I hear Boys of Summer and see a montage.

-Nathan Fillion, Actor ("Serenity," "Firefly")

@BRIANMBENDIS best convention present was from a film projectionist who cut out a piece of film from Ironman 2 that had my credit on it and gave it to me
-Brian Michael Bendis, Writer ("New Avengers," "Ultimate Spider-Man")

@ronmarz No, I don't know anything about the Marvel-CrossGen stuff. It was news to me. But I'm glad to see the material make a comeback.
-Ron Marz, Writer ("Green Lantern," "Witchblade")

@jpalmiotti This San Diego did not feel like a comic book convention...this year more than most. The census of most everyone I spoke to
-Jimmy Palmiotti, Writer ("Jonah Hex," "Painkiller Jane")

@TheRealStanLee Oops! My bad! It seems NEXT week I'm guesting on "Entourage." I just had a 1 1-sec shot in the trailer at the end.tonite\
-Stan Lee, Writer ("The Amazing Spider-Man," "The Fantastic Four")

djlarew Of course there are strollers everywhere at Comic Con! How else would an 8-month-old infant find those rare Dr. Who action figures? #sdcc

facepunchlife I was blinded at ComicCon and all I got was this stupid eyepatch #SDCC #NerdOnNerdCrime

MrDonaldGlover Someone getting stabbed in the eye at SDCC. Not funny. The guy dressed as wolverine screaming like a girl next to him…a little funny.

PipsBadIdeas If the World Cup broke twitter then Comic-Con broke tumblr. Curse you sexy cosplay women, curse you! #sdcc

therealcliffyb Just saw someone run up to a Princess Peach cosplayer saying “OMG Fat Princess is my favorite game!” #facepalm #cosplayfail #sdcc

FaustestSobeck These enormous free bags offer ample room to store self respect and virginity. #sdcchttp://twitpic.com/2802cr

pattonoswalt Having a window seat at a restaurant during #SDCC is like dinner with a puppet show directed by Diane Arbus.

-Patton Oswalt, Actor/comedian ("Weeds," "The King of Queens")

NathanFillion Slave Leia debauchery at G4 party #sdcc http://tweetphoto.com/34327714 /via @cyborgturkey— Geekgasm. Just now.

MichaelAusiello In advance of our chat in AM, SPARTACUS’ Lucy Lawless is texting me pics of herself modeling merkins. This interview could get hairy. #SDCC

gizmogladstone cute trekkie girls talking to gaming nerds? I’m calling it — #SDCC is a dorky Brigadoon.

hawaii United announcer at the airport: “For baggage claim three, note oversized items, surfboards, car seats, lightsabers…” Yep, it’s #SDCC.

wilw OH: “What’s a Cylon?” (someone is in the wrong place) #sdcc

ophanim People dressed like Ghostbusters DO smell like they’ve been hosing down the dead. #sdcc

jesusreyes The problem with all the #SDCC webcams is you can’t experience the Exclusive Comic-con scent of BO and funions.

Justin_Stangel San Diego Comic-Con: How many Stormtroopers helemts do you think are in the lost and found right now? #SDCC

DeathStarPR If you’re attending #SDCC & happen to see @darthvader go up to him and yell “Go, go Gadget legs!” He loves that joke. & force choking nerds.

a1topnotch Hall H #sdcc is like riding coach class for 8 hours but with movie stars and previews..

mattfraction I smell cigarettes and pepper spray… @warrenellis must be here #SDCC

clearasmud Will Ferrell is dressed as Megamind! Lol “I thought we were all going to dress up. I kinda feel like a turd up here.” #sdcc

pattonoswalt Just spotted a Superman who’s not donut-proof. #SDCC

benschubert Okay, #sdcc has been going on for a day now. Where are the hot chicks in cosplay galleries?!? You fail me internets.

Melilli Chef Vader serves up Jar Jar, John the Baptist style: http://twitpic.com/27lxiq #SDCC

augiedb #SDCC is a world of promises and announcements, followed up with a year of bitter disappointments and failures.

Stefan Halley is the Digital Project Leader for The Duffy Agency. He loves to talk about social media.

Facebook Credits could be our new universal currency

Facebook is on the verge of finding the elusive answer of how to fully cash in on its 500 million users scattered across the globe. Banner advertising has made them a chunk of change, but hasn’t generated much relative to the size of its audience, especially outside the US. Already in place in testing markets, the new Facebook Credits system could change that dramatically. 

Credits, said to be launching in September, works by filling an account with cash and then using your credits to buy goods within games and apps with one click. There are already individual systems that do this across all the different developers' platforms, but Credits will create one universal system that can be used with any affiliated developer or company’s goods.

You’re probably thinking that’s great and all, but there can’t be that many people paying for virtual goods instead of using their money for actual goods. In the US alone, $1.6 billion was spent on virtual goods in the past year. That number is rapidly growing. And with a new system in place that takes away the need to fill out new forms for every purchase, the barriers to buying are significantly lowered and spending will almost certainly increase even faster.

It’s not only virtual goods that Credits has can be used for. With wide scale adoption, it could create a whole new sales channel. Here are some ideas on how you might be using Facebook in the not too distant future.

 

Bridging advertainment into sales
Creating entertaining advertising does not always lead to people rushing out to buy your products. But if the advertising itself generates revenue, problem solved. Having a stock of Facebook credits makes users more likely to pay for games or apps. And once using your app, they can buy either virtual or real goods from you with a click. You can of course also simply jump onto the bandwagon of other games and apps where your target already is, selling sponsored items and bonuses within them. The ability to make instant purchases opens up a new realm of possibilities for connecting viral success with sales success.

Creating a one-click webshop on Facebook
You do have to give Facebook a 30% cut of your sales, but you don’t have to worry about setting up and running a payment system or dealing with security issues. Plus, you put your products for sale on a platform where it can be recommended among users and promoted without leaving the site, not to mention all the global sales data that would be at your fingertips. Purchases can be made much more spontaneously with there being virtually no effort required on the user’s part. This would also make running ads on Facebook more lucrative, leading users to buy those products with just a click. 

A leg up for the little guy
Many small business already exploit Facebook for all its worth in getting their name and offer out to consumers. With Credits, it could be both promotion and sales channel, giving them a quick way to get sales going that requires little investment – and a global market to tap into. So a tiny company in Laos with a brilliant idea could potentially rocket to success among consumers in the US thanks to one universal payment system.

The new PayPal
PayPal was once predicted to be the global currency of the future. The system proved more cumbersome than most were willing to put up with, leaving the door open for another player to step in and unify online purchasing. With Facebook Connect being implemented into more websites every day, Credits stands a real chance of becoming a universal currency. Imagine being able to make purchases on websites just by logging in through Facebook – it would be like having Amazon’s one click purchase option everywhere you go on the web. I’ll just give you a minute to ponder the tremendous (and frightening) implications of that. 

Jason Ross is a copywriter for The Duffy Agency. He loves working on both traditional and social media projects and speculating on the future of the ad industry.

Twitter: Your new love potion

Study finds Twitter triggers a chemical response, and it feels a lot like falling in love

If you remain unconvinced that it’s worth your while as a business to connect with people through Twitter and social media, this piece of news should send you hurtling over the edge. One researcher has found that Tweeting and status updating triggers the release of oxytocin (no, not happy pill Oxycontin) – a chemical closely linked to some of our most positive emotions like empathy, trust, love and generosity. Basically, your brain interprets tweeting the same way as talking to people you know and care about face to face.

It may seem like this news is mostly of interest to dating sites, but those feelings are key in all sorts of interactions that depend on trust – including economic ones. So how can making relationships in social media help your business? I can think of a few ways.

More receptive customers
With people feeling trust and connection on a personal level, they are more likely to hear you out and buy into what you’re telling them. This connection is increasingly important, as people want to feel a healthy relationship with brands and not as though they are doling out cash to a cold hearted corporation. But this needs to be built up genuinely – people can sniff out a phony a mile away.

Word of mouth really is that effective
That trust permeating social media circles all the way down to a chemical level means they are likely to take advice and recommendations to heart. So if you can get a positive wave going, those good vibrations will find their way back to you. But beware as this works both ways. If you make a bad impression, people will trust the negative comments coming from their network as though people they know and care about are telling them in person. Not having a presence in social media at all makes the risk of bad mojo getting out of hand all the greater.

Another reason to let employees tweet
Not only can employee tweeting make people feel more connected with and empathetic toward you, it can make the employees themselves more content. The study found that the increase in oxytocin also led to decreased stress. And that means they’ll be happier, healthier and more productive.

The results are preliminary and need further testing, but the insights they’ve uncovered into our biological reaction to social media could explain a lot as to why so many people show such hardcore devotion and trust in e-relations with people they’ve never met. It may well be that, biologically speaking, our brains can’t tell the difference between online and IRL. Either way, it should give you a lot to think about regarding your online interactions. 

Jason Ross is a copywriter for The Duffy Agency. He loves working on both traditional and social media projects and speculating on the future of the ad industry.

Old Spice Man: Epic fail

As reading this blog requires you to be on the internet, it’s a pretty safe bet you’re familiar with the Old Spice campaign that has the entire web talking. And, hard as it is to believe on our jaded internets, the talk is almost universally positive, even the YouTube comments. Now that is an achievement. But while the videos are entertaining and hilarious on a level seldom seen in marketing, they aren’t doing any favors for the Old Spice brand. 

Debuting during the Super Bowl in February to instant acclaim, the campaign features a half naked man who is the symbol of all that is manly. It recently won a Film Grand Prix at the Cannes Lions, the advertising industries highest honor. But the ultimate man’s man didn’t become a bonafide sensation until a few days ago when he started posting video responses to fans’ questions – 180 of them in two days. 

They even directed a video at 4chan without getting burned

It’s a noble effort from Old Spice to reposition its brand. They are trying to make the leap from the cologne your grandfather used to wear to a young, hip brand that can compete with the likes of Axe. But there’s one big problem: it’s the same product. It’s scent is associated with a time gone by and that won’t be broken by an ad campaign. So while the audience is entertained, their minds aren’t being radically changed about Old Spice – sales have actually dropped 7%. 
 

Showing some heart by sending a message to his daughter

But those numbers were tallied before this recent flurry of interest stirred up the personalized videos. Will this new viral surge send Old Spice sales rocketing upwards? Probably not, as all the same problems remain with the disconnect between the message and the product. If they had launched a whole new product line (New Spice?) in conjunction with the campaign that was tailored to what today’s young people want to smell like, then the campaign would have had a much higher chance of converting views into sales. Or even if the campaign had played off the nostalgia for the good old days somehow, like having a Sinatra-esque character talking into the camera. But what we’ve got is youth oriented messaging on top of a product it isn’t suited for. 

It’s still a great example of a viral campaign done right. It’s impossible to say what content will go viral, but Old Spice did as much as you can to deliberately make it happen. They had funny content that people can universally relate to, they spread it through multiple channels, they got fans intimately involved and even exploited new online promotional channels like Promoted Tweets. You can learn about how they made the videos on Read Write Web. 
 

The last in the series. Silver fish hand catch!

Maybe I’m wrong. Maybe this is the beginning a new era for Old Spice that will only become clear in the long term. But I doubt it, they certainly haven’t made a dent in my feelings about dabbing myself with their distinct scent. Has the campaign done anything to change how you feel?

Jason Ross is a copywriter for The Duffy Agency. He loves working on both traditional and social media projects and speculating on the future of the ad industry.

How to use Twitter for recruitment

Finding good people is tough. Really tough. With the help of Twitter, you can make your life a little easier. At least, you can if your target is on Twitter. If you’re looking for a lumberjack, maybe Twitter isn’t the ideal channel to use. But if you’re trying to fill a job that requires any level web savviness, odds are you’ll find a lot of the most qualified people are experienced tweeters. And that’s a great opportunity as Twitter allows instant access to them, letting you start to build initial relationships quickly and with little effort. Here are five strategies for finding brilliant new recruits through Twitter.

Announce job openings in hashtags
There are lots of hashtags on Twitter devoted to posting open positions, and a lot of tech savvy job seekers are monitoring them daily. Don’t forget to ask for retweets when you post, people will usually oblige you if they have people in their network they think would be interested in the job. Some of the most popular hashtags are  #jobs, #job, #jobseeker, #career and #careers. You can find more refined hashtags that focus on your industry and location by searching through hashtags.org.

Work with job search Twitter accounts
There are lots of Twitter accounts devoted to helping people find jobs. One such is @JobAngels, where people write in their experience, send a link to their LinkedIn profile and Job Angels promotes them to their followers. Other accounts take your job opening and tweet it to their followers, like @craigslistjobs and @thejobsguy. There are local incarnations of such accounts (like @losangelesEdjob and @JobChicago), so do a little searching to see if there’s one focused on your city. 

Get recommendations
As a social community, Twitter is perfect for getting recommendations. Using your network, your employees’ networks and relevant hashtags, circulate tweets asking for recommendations and open a dialogue with those who respond. There’s even a site devoted to professional referrals on Twitter called endorse.se. Users sign up so they can endorse (get it?) people they respect. It’s pretty web/designer focused, so it’s a good place to start looking if that’s the kind of position you need to fill.

Run a competition through Twitter 
If you’re looking for someone to fill a creative position, putting out a mock assignment through Twitter can be a great way to see who’s truly motivated to fill the position and how they approach problems. 

Be your own head hunter
The best people tend to already be employed, and Twitter gives you a way to find them and open a conversation. You can find relevant candidates through Twitter search sites like wefollow.com or by following industry related Twitter lists. Then you just follow them to get to know what they can do, and engage them if they strike you as a good fit for your company. 

Of course, Twitter can’t replace your current recruitment process. But it can serve as that vital first step in getting in touch with your new star employees. 

Jason Ross is a copywriter for The Duffy Agency. He loves working on both traditional and social media projects and speculating on the future of the ad industry.

And the winner is…

The American Days Photo Contest has found its champion

The polls have now closed on our first American Days Photo Contest and all the votes have been tallied. We asked you to send us your best photos that captured the American spirit and got some fantastic submissions in return. A huge thank you to everyone who participated, whether it was by sending in a photo or taking the time to vote for a winner. 

It was hotly contested for a while, but one entry charged ahead of the pack to win by more than a few lengths. Chalking up an impressive 184 votes, the winner of The American Days Photo Contest is…

Fedja Jakupovic

Congratulations, your photo of a gravity defying break dancer has won you an iPad from The Duffy Agency! 

Fedja is a project leader for a great local organization called Hela Malmö, which works to get children more involved in sports and other activities. Fedja’s winning photo is below, along with some other exceptional photos from the contest. Again, we’d like to give a great big thanks to all those who got involved. 

Photo by Fedja Jakupovic

Photo by Maisa Dabus

 Photo by Nicci Clayton 

Photo by Johan Jox Carlsson

Photo by Sarah Nilsson

Photo by Mats Tomas Söderberg

4chan: Lessons from the ultimate crowd sourcing community

They’re smart. They’re unrelenting. They’re Anonymous. 

Love them or hate them, 4chan is without a doubt the most effective crowd sourcing community on the internet, single handedly launching some its most popular memes. The idea behind the site is simple – it’s nothing more than a public imageboard where users can post anonymously. The site, started in 2003 by 15 year-old “Moot” in his bedroom, has burgeoned into a 13 million views a day community. But how did this group go from such an inconspicuous origin to accomplishing so much? 

Variety is the spice of crowd sourcing
The group is collectively known as Anonymous. It’s not just the numbers of the community that make it a force to be reckoned with - their members have a wide skill set, including code writing, programming and hacking. It’s this variety and talent of its members that make it so effective and able to make their plans a reality. Plans like putting 4chan’s founder at the top of TIME’s poll of the most influential people in the world. 

Make waves - the biggest ones you can
Recently, the community has been gaining a new level of notoriety thanks to high profile projects involving vote rigging in a contest from Oprah Winfrey and attempting to send Justin Bieber to North Korea (which we have to admit is pretty funny). Success in crowd sourcing is largely measured by media attention, so find a juicy hook to get people talking.

 

 New BFFs?

Participation has to be one thing: fun

You have 4chan to thank for many of the internets biggest memes. And they do it essentially by creating viral jokes. Sensations like Rick Rolling and lol cats get people jumping on board simply because doing so is so much fun. 

Show them something they’ve never seen before
The 4chan community is also responsible for vaulting certain videos to viral stardom. All it takes is finding something compellingly bizarre, and letting the community run with it from there. The Chocolate Rain video is perhaps the most famous, featuring nothing more than a young man with an exceptionally deep voice. It now has over 53 millions views. Crowds just love quirkiness.

Give them a compelling goal
Perhaps the biggest draw of 4chan is its ability to take on behemoths. YouTube and Google have each had their share headaches at the hands of 4chan, as well as many celebrities like the ones already mentioned. They even played a big role in helping to give the people of Iran a voice during last year’s election. Letting regular people be part of something huge is a powerful draw.

We wouldn’t recommend or condone much of what 4chan does, but there’s no denying it’s an extremely effective machine for bringing people together to accomplish a goal. They certainly have a top notch understanding of how the internet works. Gleaning some of that understanding may well help you achieve some goals of your own.

Jason Ross is a copywriter for The Duffy Agency. He loves working on both traditional and social media projects and speculating on the future of the ad industry.

 

6 creative ways to use Twitter

Establishing a presence on Twitter is easy. Even getting loads of followers isn’t that hard (if you aren’t picky). But using it in a way that’s worth both your and other people’s time and effort, that’s another story.

When we start putting together a social media strategy for a client, we try to find an innovative use for Twitter that goes beyond the “we need a Twitter account!” impulse. Which can be tough. But a great way to find inspiration is looking at brilliant campaigns that have come before and boiling them down to the idea behind them. 

Since it helps us, we figure it’ll help you, too. We’ve put together a list of 6 Twitter campaigns that went way beyond the expected, and highlighted the strategies they used to engage people. Check them out and see if any new ideas begin brewing.  

Reactionary auto-tweets
You probably know that you can set up auto tweets, but it doesn’t have to be restricted to a timer. Botanicalls has put together a DIY kit that monitors your house plants and auto tweets when a plant is thirsty. It’s basic technology plus outside the box thinking. Could your target use a clever auto reminder?  

 Feed me, Seymore!

Solve universal problems
To get masses of people involved in your Twitter campaign, try creating a practical solution to a problem everyone can relate to. Some enterprising university students did so when they started an account for their local laundry room, sending out updates when machines are available. Traffic updates via Twitter are also popular, helping commuters through their daily routine. Much like an inventor, start with a practical need, and then find a way to solve it.

Mass interaction at events
Twitter can add a whole new dimension to events and conferences by letting the crowd contribute to the public conversation. Comedian Eddie Izzard is using Twitter to warm up his crowds, displaying tweets mentioning his account on huge screens, thus letting anyone in the crowd with a smartphone post a message for all the people at the arena to see. If you’re hosting a performance or event, consider letting people get more involved through Twitter.

The face of social media genius

Find a novel way to filter the Twitterverse
Twitter’s ocean of information can be sliced and diced in an endless amount of ways, which allows for some creative chopping. Curse Bird is a guilty pleasure of mine. It tracks the naughty language used in Tweets around the world, highlighting a dark corner of an otherwise surprisingly polite sea of messages. This can be applied in many ways – simply find a new, insightful way to filter tweets.

Turn Twitter into visual art
Since a flow of words doesn’t have a visual impact, take them and create one. The museum of modern tweets takes inspirational message sent via Twitter and creates art out of them. Another project called Don’t Tell Ashton created a huge collage of Twitter users, getting thousands involved. See if you can’t find a pool of information on Twitter relevant to what you do, and find a way to make it a visual experience.   

Let your followers be the star
Staring You media is almost always a big hit, whether it be elfing yourself or starring in a movie. You can also make your fans the star with Twitter, like a Japanese group did with Twitter Parade. You simply put in your Twitter name and watch yourself lead a procession of your followers. More than 3 million people have done so already, which is amazing considering how high a percentage of Twitter users that is. If you can find a way to let people become the center of attention, they’ll come check it out.

Could it have come from anywhere but Japan?

Let us know if you have any bright ideas of your own, or want to share other inspiring campaigns.

Jason Ross is a copywriter for The Duffy Agency. He loves working on both traditional and social media projects and speculating on the future of the ad industry.

How to attract thousands of visitors through StumbleUpon

StumbleUpon may just be the traffic goldmine you’ve been looking for

StumbleUpon has a reputation as an idle time waster, and as such is often overlooked as part of a serious strategy to promote web content. But in reality it’s a widely used tool for people to find new, highly targeted content tailored to their interests. In fact, almost 10 million people have jumped on board this discovery tool, recommending over 5.4 billion pages in the last year alone.

When we noticed StumbleUpon was sending us a lot of visitors, we decided to look deeper into how it works and how to enhance traffic from the service. With minimal effort, you can get hundreds, or many more, new visitors. Here is a quick guide on how to get your content to go viral among the stumblers of the world and give your numbers a swift kick in the pants.

How it works
Installing the toolbar puts a “Stumble!” button in your browser. You select the topics you are interested in – say Arts, Marketing and Roleplaying – and when you hit Stumble you are sent to a webpage about one of those topics that other people have recommended. Pages are only registered when a user specifically recommends it. While you’re stumbling along, you also have a thumbs up/down button to pass judgement on the page (if you click thumbs up on an unregistered page, it will open a form for you to submit that page to the database). A page with a lot of thumbs ups will have more people sent to it, and vise versa. 

May the best man win
Creating brilliant content is key in all social media, but it’s especially vital with StumbleUpon. If Stumblers aren’t giving you a thumbs up, the service will stop sending people to your site. Put extra effort into creating intriguing headlines and striking visuals as it is in the nature of Stumblers to quickly click away from a page if they don’t think there’s anything of interest. You’ve only got a few seconds to hook them, so make them count.

Be selective with what you submit
Certain kinds of content do well on StumbleUpon. It’s a long haul traffic source, so timeless content is more likely to do well than breaking news. Since visitors by and large don’t know you, the page also needs to work as stand alone content and not require delving deeper into your site. Great big no-no’s include pages that have long load times, protected content that requires a sign up, layouts laden with ads and any page with pop-ups - all of those will send people clicking away immediately.

Advocate stumbling
Put a “Submit” button on your website or blog so people can recommend it with one click, even if they didn’t arrive via StumbleUpon. As many don’t know about the service, it’s also not a bad idea to write a post or article educating people about StumbleUpon and why they should use it.

Cheaters never prosper
If you’re thinking you’ll just register and recommend all your pages yourself, StumbleUpon is way ahead of you. Submitting loads of pages from one site will get your account blacklisted (and they won’t even tell you, it’ll just stop working). The only way to effectively submit your own content is to use StumbleUpon genuinely and often, and be very selective about which of your own pages you submit. Also note that if you have avid fans that recommend all of your pages, the value of each thumbs up will quickly diminish, eventually reaching zero. In short, your recommendations need to be from a wide array of active stumblers.

Or just take the shortcut: pay for stumblers
If you’re strapped for time and want an overnight traffic boost, you can join StumbleUpon’s ad program. You first specify your target audience by category, demographics and geography and StumbleUpon will recommend your content to relevant individuals when they click the Stumble button. But it’s still on you to impress them - the more people that recommend your page, the more traffic you’ll get.

StumbleUpon is one of the most genuine recommender communities where each person can shape the content. If you think you've got the content to get loads of thumbs up, dive in and start stumbling your way up the charts.

Jason Ross is a copywriter for The Duffy Agency. He loves working on both traditional and social media projects and speculating on the future of the ad industry.