The world economy’s in a death spiral, cutbacks are sweeping the entire business world, the advertising industry in particular seems to be struggling to find its way forward. There’s never been a better time to make the annual pilgrimage to Cannes for the Cannes Lions 2009.
Few organizations are immune to the excruciating sting of the recession. But we don’t see battening down the hatches and waiting for the storm to pass as the ideal solution. We’d rather ride out the squall in an attempt to stay abreast of what’s happening out there. We strongly feel that staying focused and motivated, and finding inspiration is priceless when you’re in the business of ideas. And finding the best ideas possible for our clients is vital, because they won’t put down their marketing dollars for anything less.
Cannes also provides us the opportunity to meet and interact with some of the industry’s finest creative minds. And we’re always ready to consider hires, especially if we come across creative talent that fits our international advertising profile.
Like last year, this year too we’re particularly interested in the ways like-minded agencies are using social media to create affording marketing solutions for clients. We’ve got a few success stories of our own to share over a beer or two if you’re interested in hearing them. To get in touch with us in Cannes, sign up at our Facebook events page. And follow our Twitter stream here for daily updates on what’s on during the day and where the happening parties are at night. See you at the Palais.
Asif Ansari is partner and creative director at The Duffy Agency. He loves writing, technology and beer.
I wish I was going to Cannes Lions. It looks like fun.
Posted by: Stefan | June 10, 2009 at 04:14 PM