Methodical Madness is written by Stefan Halley and Jason Ross. Stefan is the Digital Project Leader for The Duffy Agency. He loves to talk about social media and won't shut up about Twitter. Jason is a copywriter who loves working on both traditional and social media projects and speculating on the future of the ad industry.
The Duffy Agency is an English-language advertising agency in a Swedish-speaking country. Whether it be through social media campaigns or traditional print advertising, our strength lies in creating communication that travels across borders. Since mainstream media no longer delivers impact and reach unless supported by monumental budgets, we focus on crafting smart solutions that leverage contemporary technologies and ideas based around Web 2.0 Our clients vary from large established multinational companies to small ambitious starts-ups. But they all have two things in common: a) they communicate outside their home market, and b) they are serious about building brand equity.